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Agenda Setting - Essay Example

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Social problems in the society require social analysis to make decisions on their elimination. This essay "Agenda Setting" seeks to represent a discussing regarding this thesis. Moreover, the paper will focus on describing the social issues and the news media…
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Agenda Setting

Download file to see previous pages... Social problems are issues that negatively affect the state of being of individuals in the society. A social problem has two elements that include subjective concerns and objective condition of the problem. An objective condition of a social problem includes all the aspects the problem that can be viewed without any biasness. Subjective concerns are issues that are affect and individual based on their biasness to particular points of view. Subjective concerns create differences with solving problems in the society. The formation opposing groups in a society is due to the subjective concerns of individuals.Objective conditions have enlightened people in societies such that they have reformulated human conditions. Through intelligence by humankind, complex problems that seemed unsolvable are solved in the modern societies. Social reformers developed empirical analysis that has formed the basis for political science and social science. Positivists were empowered by the strength of facts. For instance, Florence Nightingale and William Beveridge believed that use of scientific researches was essential in solving social problems in our societies. Nightingale was convinced that doctrines are not very important as facts are. Facts do not hold uncertainties that make the process of making decisions harder.The other view of positivists in regard to problems is by perceiving social problems as dysfunctions. Other people against the views of the society define things as acceptable or unacceptable. ...Download file to see next pagesRead More
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Access to news reports not only through news papers and television are widely and easily available these days especially with the help of mobile phones and the internet so that in effect, the results of which become global in nature. For instance, the recent uprising in Egypt received much attention not only in the country itself but around the world.
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One essential component of the agenda-setting process is what E. E. Schattschneider ( 1975:69) refers to as the "mobilization of bias"--some matters are organized into politics while others are organized out. drawing from Schattschneider, as "a set of prime values, beliefs, rituals, and institutional procedures ('rules of the game') that operate methodically and consistently to the benefit of certain persons and groups at the expense of others." They raise the prospect that through the "mobilization of bias" some individuals would limit decision making to relatively non-controversial matters by influencing and controlling the political grounds in which the issues surface.
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The article therefore investigates the development of the media in the decade and the portrayal of the vital function. In investigating the role of the media in setting agenda, the article analyses political activities in a country.
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