Nobody downloaded yet

Agenda-setting in Australian newspapers - Book Report/Review Example

Comments (0) Cite this document
Social scientists, especially those whose interest lies on media influence on general elections define agenda-setting as "the ability of the mass media to transfer the salience of items on their agendas to the public agenda'…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.3% of users find it useful
Agenda-setting in Australian newspapers
Read TextPreview

Extract of sample "Agenda-setting in Australian newspapers"

Download file to see previous pages Social scientists, especially those whose interest lies on media influence on general elections define agenda-setting as "the ability of the mass media to transfer the salience of items on their agendas to the public agenda' By setting the agenda of a particular event, a person exercises power because he/she limits the capability of other parties to negotiate with their own agenda. In the definition, it implicitly affirmed the fact that media is both a power holder and a channel for advancing its interests to the general public. Social scientists, especially those whose interest lies on media influence on general elections define agenda-setting as "the ability of the mass media to transfer the salience of items on their agendas to the public agenda" (Agenda-Setting Theory, Agenda-setting for many social scientists is a form or function of power.Two assumptions are clear: 1) media has its own agenda, and 2) media has the capability to incorporate its agenda into the public agenda (since it has the means) (Althaus and Tewskbury, pp.180-183). This reaffirms the power of the press while maintaining individual freedom, as guaranteed by many constitutions.Hegemony is generally defined as the ability of a state, ethnic group, religion, and other socio-politico-economic entities to control the belief, actions, and values of others. Politically, hegemony is defined as the ability of a group to impose a predominant world-view or ideology to another group (exercised by the use of persuasion, not by force) (Raphael, How then hegemony is related to agenda-setting Basically, agenda-setting is a form of power exercised through a channel. It is both a means and an end. Hegemony is the ultimate end of all forms of power. Once an entity, in this case, the media, was able to control a significant portion of a population (imposition of a predominant world-view), then it has achieved its purpose. Hence, the ultimate end of a power-seeking entity had been manifested in peoples' behavior, values, customs, etc, in short hegemony (Fallows, p. 281).
Agenda-Setting in Australian Newspapers
"The Australian". Let us look to one Australian newspaper that tackled Australian federal election campaigns. The newspaper "The Australian" is an example of an Australian newspaper that is moderately involved in agenda-setting. One of its articles, entitled "Howard vows to stay despite bad polls" is generally a serving bias to the Howard government (John Howard is the prime minister of Australia). The article was structured in this way. The first part is about the general reaction of the Prime Minister over the faltering standing of his party in the last polls. The second part is about the reactions of Howard's critics over his performance in office. The third part is about the plausibility that Howard's party will win the next election. The first part of the article presents the general mood of the story. The second part presents the opinions of opposing political actors although in very short and insignificant statements. The latter part affirms the statements positively of the "critical person." The article in general is structured in favor of the government, citing the opposition opinions as a way of strengthening the government stands on many of its policies. Let us examine it piece by piece. Here are some statements made by PM Howard in the first part of the article:
"The party addressed this (leadership) issue last year and a decision was taken. The overwhelming view of the party then was that I should remain as leader and Peter Costello should remain as deputy leader and treasurer";
"That's been the position and that will remain the position";
"What we must now do is focus on what the public is telling us through the opinion polls and I think they are telling us a number of things, and focus on getting ready for the election battle ahead, which I do not in any way regard as unwinnable for the coalition" ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Agenda-setting in Australian newspapers Book Report/Review”, n.d.)
Retrieved from
(Agenda-Setting in Australian Newspapers Book Report/Review)
“Agenda-Setting in Australian Newspapers Book Report/Review”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Agenda-setting in Australian newspapers

Agenda-setting and the Presidential Election

...?Agenda-setting and the presidential election a) What issue(s) was highlighted by the media (or the candi s themselves) that may have had an effect on voters that year? The 2008 US (United States) Presidential Election was closely contested with Barack Obama and John McCain emerging as the major candidates towards the end. A number of issues occupied the center stage of their election campaign and were covered extensively by the media. One of the top issues that formed the core of the media and public’s attention was the long and costly war in Iraq and Afghanistan that had drained the nation of considerable public wealth and public sympathy besides costing the lives of thousands of soldiers (Schantz,...
3 Pages(750 words)Essay

Community Newspapers goals set by their mother company. In light of all these problems facing the community newspaper industry, one is left asking whether there is really any need for their existence. With so many other alternatives in the market today, one is left wondering whether there re still some people who value community newspapers. It is also important to examine the reasons behind this interest and why those people are not choosing other form of media to get their daily news. Extent of the problem Some people have asserted that community newspapers are only read by traditional or old people. They argue that there is no more room for community...
9 Pages(2250 words)Essay

Current Australian Federal Election Campaign

...campaign is likely to be additional effectual in acquiring non-paid medium space (up to a summit where a different page of newsprint is necessary) than relying on spin-off benefits from publicity spending. In the present Federal Election Campaign, recognize some example of agenda-setting in an Australian broadsheet and recognize how domination is at labour. Current Australian Federal Election Campaign Australian Prime Minister John Howard scored a persuasive victory in Australias new federal election, charming a fourth significant term. While the election was seen as a referendum on the Prime Ministers choice to hold up the United States in the campaign...
7 Pages(1750 words)Essay

Newspapers Yesterday's

...AN Smith Lecture in Journalism Newspapers and journalism are an endangered species and may be wiped out in the next few years to come with their remains only to be seen in museums like the dinosaurs. Newspapers became a medium of mass communication in the nineteenth century and gained immense popularity because they were the prime source of news and a virtual monopoly. The printing press, telephone, telegraphs and radios are all relatively modern phenomenon but have passed the relentless march of technology, human beings' insatiable thirst for knowledge which is once again transforming the face of information business. Woody Allen stated that "more than any other time in history, mankind faces a...
3 Pages(750 words)Essay

Reading Newspapers

...Dear Adam: 7/11/07. Here is the redrafted paper, with a local example and a summary at the end. This should fill your time slot better. I think thewhole paper is much better with the local examples. Reminder: MLA format usually requires your name, then your professor's name and then the course name followed by the date in the upper left hand corner, so please correct this. It should look something like: Adam Smith Dr. Gerard Bolling Education in America, EDU 115 10 July 2007 At any rate, Best of Luck Alan 9 July 2007 Adam 10 July 2007 Why Reading a Newspaper Should Top Your Priority List Would you like to save money, be smarter, improve your health, be inspired and be more interesting According to studies by Calder...
3 Pages(750 words)Essay

Policy Agenda

...Who or what shapes the policy agenda Agenda setting is the progression through which political s and actors tackle political issues and consider making policies to deal with them. Anthony Downs's (1972) suggests that agenda setting is more than the preliminary breakthrough of an issue on the formal agenda. Agenda setting in numerous policy areas, according to Sharp, "might best be viewed in terms of the long-term rise and fall of governmental consideration to issues that already have attained several official standing on the formal agenda." Therefore, issues are not apparently either on...
13 Pages(3250 words)Essay


...The newspaper is still the best and the most sought after medium of delivering news at one’s doorstep. There are the local andthe national dailies that in a way compete with one another in terms of greater circulation and getting highest number of subscribers. The local ones tend to address issues that have local interest and attract local readers. As a result each of them tries to present the same facts in its very own way selecting and sensationalising issues to get more people to buy and read it. In this essay I’ve chosen the incident of the Titanic tragedy way back in 1912 and have shown how each of the three dailies The New York Times, Las Vegas Optic and Santa Fe New Mexican reported it in their 1912 third week of...
4 Pages(1000 words)Essay

Agenda Setting

...Agenda setting 1970-1980 The agenda setting function of mass media Maxwell E. McCombs and Donald L. Shaw Just as the title suggests, the article discusses the vita function of the media, which is agenda setting. The media filters the numerous occurrences in the society on a daily basis thereby determine particular issues to give prominence. Such is a vital function that influences the social conversations in the society. The article therefore investigates the development of the media in the decade and the portrayal of the vital function. In investigating the role of the media in setting agenda, the...
5 Pages(1250 words)Essay

Agenda Setting

... Agenda Setting Introduction Agenda setting is the creation of public concern and awareness of salient issues by news media. It is also defined as all the issues that perceived by citizens to be worthy of attention by public authorities. Types of agenda include media agenda. Media agenda are all issues brought into the public light by the media. Media agenda is presented to the public in form of print such as newspaper articles, journals, and magazines. Media agenda is also presented electronically through television, radio and the internet. Mass communication plays a...
17 Pages(4250 words)Essay

International Agenda Setting Conference voting. A message is ran through television, the radios, newspapers, and by other means. The media appears to be addressing the fact that more people should vote, but people are witnessing the media making massive coverage of an issue that is not taken care of. People may express mere opinions on these issues; superficial solutions to the problem. 3. Agenda-Setting Theory According to the International Agenda Setting Conference mass media sets the agenda by highlighting major issues in the world today ( Let us discuss two major happenings and compare. First, two missing U.S. Navy personnel who...
3 Pages(750 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Book Report/Review on topic Agenda-setting in Australian newspapers for FREE!

Contact Us