Comparing and Contrasting Sky News with American Media Outlets - Essay Example

Although all media houses normally have one thing in common, which is passing vital information to people, and these media houses normally have some differences. For instance, Sky news is one of the biggest media houses in the UK that offers 24-hour period news (“Sky News”). Apart from its 24 hour dedicated news on TV, the media house also provides news in a number of platforms such as radio, mobile and online. Conversely, in the US, CBS is another media house that offers a number of programs such as sports, business and entertainment news from all over the world (“CBS News”). Although these two media houses main objective is delivering news in various platforms to the world, they also have a number of differences for instance whereas Sky News normally focuses on European news, most of CBS news usually revolves around the US. Apart from analyzing the two media houses, the essay will relay more information on Sky news and CBS in terms of story coverage and whether biasness exists in story among the media houses in terms of coverage and advertisements. Media houses usually play a very important role in any nation. It is because the media that a nation is able to easily govern its citizens. It would have been such a difficult especially for a government if media houses did not exist. This means that if the government would undergo a lot of trouble in trying to pass messages to its citizens. Apart from easing communication between the government and its citizens, media houses also play a huge role in promotion of markets and organizations. For instance, through media houses, a nation can be able to advertise various aspects such as tourism and business opportunities and this normally results to increase of the economy due to rise in the number of people visiting the nation for business or tourism as advertised. Demographics The fact that there are a large number of media houses globally is enough proof that there is a lot of competition for supremacy. Therefore, for any media house to stand out among the rest it is important that it delivers the right information, at the right time and to the right group of people. This is because high demographics normally enables a media house dominate in the field hence increasing the rate of investment, which is caused by numerous advertisements from various company who approach the media house to advertise their products or businesses. In the US, CBS is one of the biggest media house and because of this it receives many business opportunities that come ion form of advertisement contracts from popular companies such as Disney magic or Rolex. Studies show that CBS News is one of the most watched program is the US (“CBS News”). This is because the company has a variety of news programs specifically meant for all family members. For instance apart from News coverage in the US, CBS also has dedicated news anchors who ensure that they cover real time news from all over the world (“CBS News”). Apart from worldwide news, CBS also has a number of programmes such as health that offers educational insights on how to live a healthy life in addition to medical discoveries. The media house also boasts of outstanding sports news coverage. Apart from covering news through television sets and radio stations, the company also has a dynamic website and it is through this that CBS is able to freely interact with their audience world and know how they feel about the programmes. Conversely, in Europe, Sky News is also known for its vast number of programs such as sports, business and football. It is because of its huge popularity especially in Europe that the company has signed a number of contracts to promote products. For instance, the media house has signed contract with newspaper companies such as the guardian, the Daily Telegraph, Financial Times and many more (“Sky News”). Just like CBS, sky news has also ensured that it has proper communication with its vast number of audience throughout the world and it is because of this that it has also created a dynamic website. Through the web site, the audience is in a position to not only to interact with the media house but they can also read online news and also watch live streaming news right from the website. News Anchors Although media houses go through many processes in order to finally come up with a story worth airing on TV, it is news anchors that play a huge in ensuring that the processed information is received by the audience in an appropriate way where it is easy to comprehend. Therefore, it is normally mandatory that media houses conduct a number of tests to aspiring news anchors before finally allowing them to appear on the news desk. This is because poor news anchors might result to a decline of the media house ratings. One of the reason why CBS and Sky News are great media houses in the US and Europe respectfully is the fact that they have outstanding news anchors that are well trained. For instance, Sky News has many news reporters who are normally categorized according to their reporting period. Some of the prominent news anchors on Sky news include Gillian Joseph and Isabel Webster (“TV News Room”). Conversely, some prominent news reporters from CBS include Holly Williams and Cynthia Bowers. Isabel Webster, formerly of BBC is known for her outstanding way of presentation during the sunrise news that is normally aired from 6am-9am. Since she joined Sky news on 2011, Isabel has reported on a number of news events. For instance, she was the first reporter to arrive at the scene during the British Motorway crash that saw seven people killed (“Sky News”). Apart from Isabel Webster, Gillian Joseph is one other outstanding news reporter of Sky news. Just like Isabel, Gillian started her career from BBC before finally relocating to Sky news where she presents sunrise news from Friday to Sunday. Some of the events that made Gillian stand out is the major role she played during the Asian tsunami in 2004. Gillian was also the one who reported Iraq’s first democratic election while still reporting for BBC (“Sky News”). Among CBS news reporters, Cynthia Bowers is one outstanding news anchor based in Chicago. Mrs. Bowers is known for her boldness because she never beats around the bush, for instance she was the one that boldly asked prompted president Obama to observe transparency when releasing the inquiry business (Shepherd). Apart from Cynthia Bowers, Holy Williams is also a reporter with CBS but unlike Bowers is based in turkey. Williams is known for her outstanding news coverage especially in Asian nations. She recently covered a story on violation of labour inside Bangladesh garment factories that are huge exporters of garments to nations such as the US and Europe (“CBS News”). Apart from Bangladesh, Williams is also known for her outstanding report on poaching and illegal trafficking of ivory from Africa to China. In Africa, Williams also reported Egypt up rise that eventually led to the ousting president Morsi from office. Before joining CBS, Holly Williams worked with big media houses such as BBC and Sky News in the UK. Biasness According to Streisguth (8), since media houses are some of the most powerful companies in a nation, they have the capacity and capability to make an individual or another company appear small. Although the main objectives of CBS and Sky news is to deliver information to the world, there is normally a lot of biasness in the information being passed by these media houses. Since the headquarters of CBS is in the US, this means that most of the advertisements and reports delivered by this media house revolve around the US and its environs. One of the reason why the reasons behind the biasness of this media house is jealousness. The fact that since media houses are ever competing for dominance, therefore by promoting products from other nation one normally has a feeling that this might result to loss of audience to that the media house located in the nation whose products are being advertised. Apart from jealousness, media houses also concentrate on advertisements and promotion of products within the nation since this normally boosts the economy of the said nation. Just like CBS, Sky News also has some form of biasness when it comes to matters of news reporting and product advertisement. For instance, although the US has many newspapers worth advertising, most of the newspapers and magazines advertised by Sky news are normally UK based such as the guardian, Financial Times and The Daily Telegraph. Apart from newspaper advertisements, Sky news also promotes many other UK based products such as restaurants, fashion products and tourist destinations. Conclusion Although all media houses normally have one thing in common, which is passing vital information to people, and these media houses normally have some differences. For instance, Sky news is one of the biggest media houses in the UK that offers 24-hour period news . Conversely, in the US, CBS is another media house that offers a number of programs such as sports, business and entertainment news from all over the world . Although these two media houses main objective is delivering news in various platforms to the world, they also have a number of differences for instance whereas Sky News normally focuses on European news, most of CBS news usually revolves around the US. Although media houses go through many processes in order to finally come up with a story worth airing on TV, it is news anchors that play a huge in ensuring that the processed information is received by the audience in an appropriate way where it is easy to comprehend. Therefore, it is normally mandatory that media houses conduct a number of tests to aspiring news anchors before finally allowing them to appear on the news desk. Although the main objectives of CBS and Sky news is to deliver information to the world, there is normally a lot of biasness in the information being passed by these media houses. Since the headquarters of CBS is in the US, this means that most of the advertisements and reports delivered by this media house revolve around the US and its environs. One of the reason why the reasons behind the biasness of this media house is jealousness. Apart from jealousness, media houses also concentrate on advertisements and promotion of products within the nation since this normally boosts the economy of the said nation. Just like CBS, Sky News also has some form of biasness when it comes to matters of news reporting and product advertisement. Work Cited Shepherd, Ken. Obama Lap Dog du Jour: CBSs Cynthia Bowers. News busters. 2008. Web. 11th April 2014. < http://newsbusters.org/blogs/ken-shepherd/2008/12/17/obama-lap-dog-du- jour-cbss-cynthia-bowers> Streissguth, Thomas. Media Bias. New York: Marshall Cavendish Benchmark, 2006. Print. Sky News. About Sky News. 2014. Web. 11th April 2014. < http://skynews.skypressoffice.co.uk/about> CBC News. 2014. Web. 11th April 2014. < http://www.cbsnews.com/> Read More