Analyzing The Joneses - Movie Review Example

A family is adept at selling the “American Dream”.The field capital theory is the application of social, economic and cultural capital amassed by a certain section of the society who “deploy it social arenas known as fields to compete for positions of authority, distinction and status” (Tapp, Warren, 2010, p.1). This competitive behavior in human beings is of primary interest to marketers. Steve and Kate are the ideal business man-gorgeous wife couple. Kate is the object of envy among her peer circle – she is beautiful dressed in designer clothes and decked with the latest accessories.

Steve is the successful businessman, an object of admiration who has everything – a beautiful wide, a huge mansion and a collection of expensive status symbols ranging from cars to gadgets. They have wealth, an affluent and jazzy lifestyle. Jenn and Mick children of the affluent couple are a rage in their school as they go about living ostentatiously a hip and trendy lifestyle. They have cool clothes, fast cars, and the latest gadgets. Steve and Kate own the finest property in the new suburban town with expensive interior decorative and highly-priced fittings.

The competition and a sort of internal rivalry due to excessive social admiration from all quarters are holding back the Joneses family form working together. A conflict of ego and self-esteem is at play. Steve is being held back by his wife who refuses to be a friend to him and instead behaves in a rather professional way. Steve overcomes this oppression by breaking through this wall of ego and prejudice.