M&M chocolate candy
13 pages
(3250 words)
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, Essay
M&M's chocolate candy product is manufactured, marketed, and distributed under the sixth-largest business enterprise in US known as Mars, Inc.... he paper tells about product and company background, M&M's SWOT analysis, marketing objectives, marketing channel strategies.... ... ... ... The SWOT analysis clearly indicates that Mars has a competitive edge over its market rivals, and hence the M&M's chocolate candy product has a greater market scope....