Market-Based Management
4 pages
(1000 words)
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, Case Study
Boeing should ,therefore, restate its mission statement and tailor it in such a way that innovation is part and parcel of the company's core strategies in addition to being entrenched in the company's culture as a continuing process in which the workers methodically advance the company's competencies and markets, define objectives, plan for accomplishing such objectives as well as monitor progress(Best, 2013).... Cost of operations reduction is a key concern to several airlines and through effective application of MBM, Boeing can understand its customers' business by deciding on what is practically achievable given the markets' nature, the competition, and resources of the company as well as its abilities....