Victorias Secret Market Performance Study
12 pages
(3420 words)
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, Case Study
market segmentation acts to develop an organization's competitive scope, shaping the value chain configuration.... here are several ways in which in which an organization can segment its market, including along demographic lines, according to psychographics, based on customer behavior, and market segmentation on the basis of geographical location.
... market segmentation, however, is not a strictly adaptive strategy and may also involve selection of segments that the organization is suited to serve as a result of possessing a competitive advantage in relation to its competitors, which reduces adaptation costs in gaining a market niche (Blythe, 2011: p45).
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