Market Segmentation Concept Essay Samples and Topics Online

Chinese art from the 1920s to contemporary China

12 pages (3000 words) , Download 3 , Essay

Chinese art from the 1920s to contemporary China Name Date Chinese art from the 1920s to contemporary China China has had a long history of statehood that any other country in the world.... It operated as a central state for over 1000 years before the Common Era began.... The different political dynamics experienced under different rulers helped to shape the art produced in China....

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State Economics and Environmental Philosophy

9 pages (2472 words) , Download 3 , Research Paper

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The concept of a steady-state of the economy or economics dates back to the nineteenth century when classical economists like J.... The concept of a steady state of economy or ecological economics dates back to the nineteenth century when classical economists like John Stuart Mill (1846) put forward the idea of a stationary phase.... The concept of a steady state or equilibrium as defined in ecological science refers to a state of a system which interacts within its multiple trophic levels such that there is a flow of energy and cycling of matter....

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Punishment and the Social Structure

6 pages (1834 words) , Download 0 , Essay

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The basic concept of discipline is an individual is remunerated for accomplishment and punished as a result of non conformity of lack of accomplishment.... Prisons were based on the concept of self restrain and revealed that people had lost confidence in external forms of restraint such as corporal or capital punishment. ... usche and Kirchheimer work on punishment and social structure examines the growth of several forms of penalty within the context of the fluctuating needs of labor market from middle ages to modern day (Rusche, & Kirchheimer, 1967)....

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The Human Understanding Is Unquiet, It Cannot Stop or Rest

7 pages (1838 words) , Download 2 , Admission/Application Essay

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The concept of marriage comes with a lot of liabilities in the life of a woman.... The slavery of the Negros under the subjection of white men is now a banned concept and all men are free.... Though there are rare exceptions that do not follow this thought, for most of the industry the intent is the same: market domination through increased consumer demand, satisfaction and customer loyalty.... The author talks about the gradual shift from need to luxury in the life of the day to day consumer and a shift from regular production to a frenzy of competitive and aggressive production to maintain market status and consumer preference....

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Oil Subsidies Impact on a Government Budget in Indonesia

7 pages (1750 words) , Download 2 , Essay

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According to Davis (2013), energy subsidies are believed to avert possible barriers to growth although this concept has been proven ineffective especially in stimulating economic growth.... However, removing the subsidies would hike fossil energy prices and provide a fair playing ground for cheap renewable energy in the market. ... lthough leaving the forces of market to control oil prices in Indonesia may worsen the condition of the larger poor population, subsidizing oil is soars because of the rising fuel consumption and prices....

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Poverty and the Distribution of Income During the Reagan Years

6 pages (2240 words) , Download 3 , Research Paper

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1 The concept of what is now known as Privatization was first introduced by Reagan; he always encouraged the private spending by limiting the growth of state expenditures.... Ronald Reagan was against the concept of public spending that required catering to welfare related activities to the economically weaker classes of the society.... market by wounding down the level of public expenses.... market by cutting down the level of public spending but this created a detrimental impact in the economic system....

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Comparative Business Ethics and Social Responsibility

6 pages (1867 words) , Download 0 , Case Study

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o determine whether employees are allowed to use their positions within an organization to advance their own interests, it is critical to describe the concept of “conflict of interest' within an organization.... Such scenarios call into questioning the concept of insider trading. ... For instance, Machan (1996) pointed out that insider trading undermines the proper and efficient functioning of a free market.... stberg, P 2012, Insider Trading in the Swiss Stock market, University of Zurich, Zurich ...

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Methods Used to Analyze the Marketability of a Firm

7 pages (2103 words) , Download 2 , Essay

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Each concept requires different marketing data and strategies.... A case in point for constant marketability is McDonald's recent analysis and research related to the concept that fast food restaurants are contributing to obesity.... Collection of market data on products and ideas are essential to determine marketability.... They can offer numerous opportunities; however, it has been quite challenging for the Chinese to market their products in their own country....

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Key Issues in Property Management Planning

7 pages (1819 words) , Download 0 , Assignment

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The concept of Property Management or Farm Planning began in the 1950s in Australia.... The concept of Property Management or Farm Planning began in the 1950's in Australia.... The concept has since then been widely adopted by other states in Australia (Victoria, Tasmania….... Apart from the latter, it also helps in maintaining and enhancing market access by farmers.... Apart from the latter, it also helps in maintaining and enhancing market access by farmers and improving their production system efficiency; the red tape on famers is also reduced by making it easier for them to get easier access to the market....

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The Incidence of Exclusion in the United Kingdoms Education System

8 pages (2489 words) , Download 2 , Case Study

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(Maguire, Macrae and Milbourne 2005, p131) Students become unwelcome and excluded and this sector is constituted mostly by children and young people, who are judged to be failing, struggling or difficult, who are considered to be “unsaleable” goods in the market.... The paper "The Incidence of Exclusion in the United Kingdoms Education System " states that education policy is part of the wider national strategy for international competitiveness and increased productivity....

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Evaluation of Aphrodite Greek Restaurant in Greater London

6 pages (1500 words) , Download 2 , Assignment

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Re-evaluation of the Aphrodite Restaurant concept Board 8 ... e-evaluation of the Aphrodite Restaurant concept Board ... ypes of cameras available: A huge variety of video surveillance cameras are available in the market.... The most advanced HDVR in the market, the Sony SVR-2000, provides up to thirty hours of video recording” (www....

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Employee Relations, Voluntarism and Pluralism

7 pages (2115 words) , Download 3 , Essay

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(University of Bath, 2008) Now in the wake of numerous debates regarding the efficacy of the concept of indirect employee involvement and participation, voluntarism has not been promoted in certain cases in the United Kingdom.... The concept of voluntarism is not essentially circumscribed to state or legal interference in the union and management dealings, but should be expanded to take into consideration the relative freedom of employees and employers to improve the interrelationship....

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Operations Design

9 pages (2250 words) , Download 4 , Assignment

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nother recently developed concept in the field of operations is Business Process Reengineering.... The concept came in the market in early 1990.... Presently most of the car manufacturers are focusing on the small car market in the developing nations....

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Marketing and Production Oriented Companies

7 pages (2098 words) , Download 1 , Coursework

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The marketing concept consists of maintaining more than just product focus but also understanding customer philosophy, the ability to achieve goals both internally and externally as a cohesive organisation, and determining the best methods by which to satisfy the company's customer base (Tse, Sin, Yau, Lee and Chow, 2004).... However, it is likely that Pizza Hut extended its profit-margin once it adopted the concept of brand sponsorships and partnerships as a means to help the business expand into international territory....

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Projective Techniques

6 pages (1500 words) , Download 2 , Assignment

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Running Head: Projective Techniques Projective Techniques Underlying projective techniques is the concept of 'projection' - a concept that is attributed to the work of Sigmund Freud Projection basically relates to how unconscious and often suppressed beliefs can be transferred (projected) on to external objects.... Given the shortcomings of the traditional, positivist approaches to market research, academic and professional market researchers would be well-served if they thought about, and experimented with, projective techniques....

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How Have Feminists Altered the Meaning of Marriage

10 pages (2500 words) , Download 2 , Assignment

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The traditional concept of homemaker wife, bread-winner husband, sexual morality and faithfulness were immaterial according to feminist thoughts.... Feminism changed this very concept.... Life of today's women is influenced by several important changes like contraceptive revolution and reforms in the labor market that are supported by feminist ideologies.... These crucial reforms in the labor market have helped the working women to manage their motherhood and job in a better way....

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What Are the Links Between Class and Alienation According to Marx

8 pages (2360 words) , Download 2 , Case Study

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?? It added that the concept of alienation is deeply embedded in all the great religions and social and political theories of the civilised epoch, namely, the idea that some time in the past people lived in harmony, and then there was some kind of rupture which left people feeling like foreigners in the world, but some time in the future this alienation would be overcome and humanity would again live in harmony with itself and Nature.... In explaining, Encyclopaedia of Marxism (2004) said, “Alienation, and the ‘Fetishism of Commodities', are therefore related to the concept of reification, in which social relations are conceived as relations between things....

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Adverse Consequences of IT Innovations

8 pages (2191 words) , Download 0 , Essay

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efore the arrival of Information Technology, the world was driven forward manually and there were lot of emphasis on the concept of team working.... he concept of market selling was changed the moment E-commerce arrived.... The traditional form of buyers and sellers meeting together in one place to decide what to sell and buy got changed into a virtual market where by which consumers all over the world can meet together and decide to buy from a buyer operating from remote place....

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Turn the Job You Have into the Job You Want

8 pages (2343 words) , Download 0 , Essay

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In Australia, Westpac Banking Corporation is a leading company on earth that is sustainable because they saw it as a concept that is multifaceted that can do more with less.... evertheless, there are those corporations that do not consider sustainability as a concept to be beneficial to their business operations.... n conclusion, code switching between cultures is essential for business organizations that want to enter into the international market to engage in business activities....

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Supplier Partnership through ISO 14001

6 pages (1827 words) , Download 3 , Essay

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The concept of JIT becomes significant in this regard where the raw materials are delivered on need and not before.... The paper "Supplier Partnership through ISO 14001" states that technological advancement, e-commerce and the internet are the latest mechanisms that are used for procurement-related decisions and to build purchasing relationships with buyers and suppliers....

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The Future of Measuring Expected Credit Loss

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BA's (2015) research findings showed that the introduction of the Current Expected Credit Loss Model came with challenges and they greatly revolve around the life of a loan loss concept, where expected credit losses over the loan's life are effectively recorded upon origination.... CECL Implementation Challenges: The Life of Loan concept.... The requirement by the Current Expected Credit Loss Model that financial instruments subject to credit risks and that are purchased or originated at market terms be initially reflected in the statement of financial position after considering the credit risk loss allowance is inconsistent with the market transaction economics....

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The Role of Accounting Information in Decision-Making Processes

7 pages (2239 words) , Download 0 , Essay

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The biasness concept is protected by axioms of contemporary theories on the basis of two guesses: first and second guess.... However, entrepreneurs do not enjoy this opportunity, owing to the fact that concept of rational thinking comes with experience.... he increase in demand for financial information is also observed in capital market, agencies of organisations and state and in accounting profession.... Additionally, acceptance of new products or services in market relies upon a number of uncertainties or challenges....

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Human Resource Management Audit for Johnson&Johnson

8 pages (2358 words) , Download 3 , Research Paper

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(Johnson & Johnson a) Training and development with reference to the concept of i- lead: In order to get the future leader, Johnson & Johnson has devised a methodology called i-lead.... Performance measurement source: The concept of performance measurement source that is currently active in Johnson & Johnson is immediate superior, however, there is a need of doing 360 degree evaluations as bosses are most likely to promote favoritism and may tend towards biased decision making....

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Corporate Social Responsibility of Marine Organisations

37 pages (9629 words) , Download 1 , Assignment

From the paper "Corporate Social Responsibility of Marine Organisations" it is clear that Hofstede submitted a general framework for developing competencies for cross-cultural operations, as follows: building awareness of culture and cultural differences.... ... ... ... Local employees should be equipped with the knowledge of their colleagues' culture and philosophy, home country business practices, norms and customs....

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Performance Management, Australian Barley Board Company Analysis

9 pages (2250 words) , Download 3 , Case Study

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The quality of the operation will influence its competitiveness and express its influence in the market to leverage.... The acquisition resulted to the expansion of market base since it inspired the company to venture offshore for wheat, canola and barley.... Viterra is prominent to be a leading grain and oilseed market provider that also partner with Canada and United States of America in offshore venture (Vinterra, 2013).... Company also claimed to have practiced business intelligence with global market forecast and commitment for customer satisfaction (Vinterra, 2013)....

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Vital Features of Digital Economy Driven by Digital Technologies

8 pages (2000 words) , Download 2 , Assignment

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If the objective of one organisation is to cost minimisation and play in volume and the other one's policy is no compromise with quality and serving the niche market.... Low cost virtual market: Online market is not the actual market rather a virtual market.... As it does not require maintaining the establishment or infrastructure of the shop or the market it requires less cost compared to actual physical market....

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Company Background of ASDA

8 pages (2000 words) , Download 3 , Case Study

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A brief overview of the competitors of ASDA in the market of United Kingdom is also described so as to analyze its position and competitiveness in the market.... Moreover a brief overview about the competitors of ASDA in the market of United Kingdom is also described so as to analyse its position and competitiveness in the market.... On the other hand, the prime objective of the organization of ASDA is to offer good quality of products at a quite low price so as to enhance its range of customers and brand value in the market of United Kingdom among its main competitors such as TESCO, Sainsbury, Morrisons etc (ASDA 2, 2014)....

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Marketing Plan of DHL Express

7 pages (2040 words) , Download 2 , Essay

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igh Level of Competition in the market ... ne of the major challenges faced by this company is a high level of competition in the market.... astly, the high number of logistical companies has led to an increase in the number of fraudulent activities in the market.... Therefore, when they feel that the prices charged by a company are fair to them, they will consider it as the best alternative in the market.... Indeed, this is a marketing strategy that can help the company to deal with the stiff competition it faces in the market. ...

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Starbucks: Can the Brand be Revitalised

8 pages (2000 words) , Download 2 , Essay

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Apart from this the new marketing strategies should be devised keeping in view the changing preferences and needs of the target market. ... Apart from this it is also important for the organisations to maintain the same level of services and products in order to match the overall brand image which has been conveyed to the target market.... Every other day there is a new entrant in the industry resulting in making the market more competitive and saturated....

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Managing the Digital Enterprise

8 pages (2263 words) , Download 2 , Essay

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In regard to the differentiation of the bricks-and-mortar banking from e-banking, there are five crucial dimensions of the business model and they include market scope, profit potential, value network, cost structure, and value proposition.... Secondly, it is probable that information transparency may lead into a new market space for the financial services in the virtual world.... In total, electronic banking has realized these value propositions: customization, market extension, and efficiency (Heng, Hsia, and Wu 2006, p116)....

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Critical Analysis of International Co-Production in World Cinema

20 pages (5742 words) , Download 4 , Essay

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They are thus likely to use this knowledge to secure the widest access for the film in the local market and thereby widen the exposure of world cinema in the two countries. ... Ease of market access is highly desirable for a world cinema product because of its uniqueness which might make access difficult through conventional distribution systems.... Chow (1995) also explains that contemporary Chinese productions merely parody the stereotypes and assumptions of western audiences for market access....

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The Economic Impact of the Emergence of China and India

10 pages (2619 words) , Download 1 , Assignment

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These external environmental factors along with certain significant global issues such as, growing concern for environmental protection, and the trends towards greener and cleaner cities, governmental initiatives to reduce carbon emissions, and issues concerning protection of the ozone layer, the need for an efficient and cost effective human resources etc are driving the industry to adopt appropriate measures for sustaining their competitive market positioning.... The choice, which is shifted from the owning or not, to choosing what to buy in order to save gas for economic and ecological reasons, gives way to a market of hybrid cars as one of the solutions....

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Cost Leadership as a Strategy

12 pages (3196 words) , Download 2 , Essay

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The following paper under the title 'Cost Leadership as a Strategy' gives detailed information about the generic strategies of Porter that give a description of how a company is able to pursue and achieve a competitive advantage across its chosen market, and industry.... Discussion Question One: The generic strategies of Porter give a of how a company is able to pursue and achieve a competitive advantage across its chosen market, and industry.... A company may decide to pursue either of the strategies with the aim of achieving efficiency, and increasing its market....

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Customer Satisfaction and the Banking Industry

12 pages (3000 words) , Download 3 , Essay

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the concept of providing these varied services under one roof, is proof of the fact that the banks want to facilitate the customer's journey when he or she is in search of varied investment, loaning and other options.... he tools for measuring customer satisfaction include surveys as well as applying statistical analysis like the customer satisfaction index to which essentially measures market share and profitability.... Apart from this, it reveals the basis for comparison on an international basis as far as fees, risk factors, money transmission and market failures are concerned....

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Experience Through Work Module

11 pages (2750 words) , Download 2 , Essay

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Distinctive Features of Christian Democracy

10 pages (2827 words) , Download 2 , Coursework

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This is the origin of the so-called liberation theology, a concept of using Christianity to liberate the poor masses from grinding poverty caused by centuries of political and economic oppression.... Christian democrats embrace the advantages of a free market system but this should be mitigated or tempered by a conscience against the excesses of a pure laissez-faire economic system in which greed can prevail if not controlled by the government.... Christian democracy accepts most of the principles of a free market economy (capitalism) but is receptive to some forms of the limited government controls to minimize the evils of exploitation in a totally capitalist economy....

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The Benchmarking

10 pages (2500 words) , Download 2 , Research Paper

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This quality has to be incorporated into every aspect of organizational functioning, and for that the concept or philosophy of Total Quality Management (TQM) can play an effective role.... All of them started ‘eating' into the market of Xerox, and so by early 1980s, Xerox's monopoly had gone, with its market share reduced sizably.... “By 1981, however, the companies market shrunk to 35% as IBM and Kodak developed high-end machines and Canon, Richo and Savin dominated the low-end segment of market....

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The Changes in Work Organization Affecting the Role and Purpose of HRM

12 pages (3258 words) , Download 5 , Article

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HRM is a people oriented concept with emphasis on the maximization of individual skills and motivation through consultation with work force so as to produce high levels of commitment to the organization's strategic goals.... These deliverables must be responsive to an increasingly competitive and global market place and must be closely linked to strategic plans of business.... Further the key to sustained competitive advantage is building and sustaining core competencies within the organizations and maintaining flexibility in order to react quickly to the changing global market place....

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The Construct Surrounding Earnings Management

8 pages (2870 words) , Download 0 , Literature review

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wo important elements that are identified by the definition are inextricably linked to the concept of earnings management – specifically, consequences and intent (Farag & Elias, 2012).... Companies also experience market rewards for exceeding financial benchmarks; for instance, firms that consistently report higher than previous year's earnings have higher price-earnings multiples than firms that do not, for which reason they have a lower cost of equity (Jiang, 2008). ...

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Impact of After Sales Service on the Sale of Apples Products

12 pages (3000 words) , Download 3 , Dissertation

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arious authors have tried to define the concept of after sales services and its role in an organisation's overall performance.... he current global market is increasingly being filled with products with similar attributes, features and offerings.... Fierce competition as well as diminishing profit margins from sales of products has forced companies to think of out-of-the-box marketing and promotional tactics in order to survive in this competitive market....

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Is the Disney Used M&M's World Better than M&M's Typical McDonaldized Selling the Place

10 pages (2816 words) , Download 2 , Research Paper

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Disneyisation branded space appears to be in conflicting version with Ritzer's concept of McDonaldization.... The company has been categorized as one in the group of several American companies well operating in the international market.... In terms of establishing of brand in the international market "M&Ms World" stands well exposed certain segmented market as by the year 2004 McDonalds had a staggering 35,000 restaurants with a larger number of them in the US than inside the country (Bryman, 2004, P362). ...

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Consumption and Social Class Identity

12 pages (3470 words) , Download 4 , Essay

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Marx introduces the concept of commodity fetishism in the introductory chapters of his work “Das Kapital” as a state of social relations which arise in complex capitalist market systems, where such relations are centered upon the value placed by people on commodities.... As a result, human relations conditioned by the market become so commercial that people become unaware of their social relations and become alienated from their own social activity, because they are so lost in the dynamics of commodities in the market. ...

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Quality Control in an Oil and Gas Industry

10 pages (2909 words) , Download 7 , Essay

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To understand the concept, we have to consider the figure shown.... Good quality control results in the improvement of product or service parameters thereby resulting in better market competitiveness and greater profitability.... The company faced the challenge of optimizing its production costs to gain competitive edge in the market.... As a result of this, customer's faith on the particular product increases and hence the market value and competitiveness of the particular product improves....

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Operation Management and Its Historical Evolution

9 pages (2509 words) , Download 5 , Essay

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s is evident from the definition of the term operations Management, the concept was realized only after industrial revolution that occurred in late eighteenth century.... he functions of Marketing covers a broad range influencing the other functions of organization, these include study on market planning, exchange functions, product designing and development, product distribution, standardization and grading, financing, risk taking, packaging, labeling , branding obtaining customer support and other information etc....

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Value Addition Through HRM

10 pages (2500 words) , Download 2 , Essay

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(Tirole, 1990) This has triggered a phenomenon called the global village concept, which is basically depend on the information technology, communication and a unified mode of business and commerce.... he world of commerce in this era is one where there is an amalgamation of a global market place as well as the theories of competitive advantage with the strong backing of innovation.... (Green, 2002) Any marketer or producer in this modern market place needs to adhere to these practices and theories in order to gain any measure of success, whether small or big....

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Use of Social Media Marketing Techniques to Build Brand Relationships

12 pages (3434 words) , Download 0 , Coursework

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iscounts and contests: Developing the community and driving sale is the basic concept of marketing.... It is a strategy adopted for development of the process where different interested people can market to each other.... When the consumers are introduced to the social profile of the company, m the consumer will come to know about the features of the product or the service offered its brand value in the market.... In the present market consumers are very selective about choosing a brand....

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Investment and Fund Management

11 pages (2996 words) , Download 4 , Essay

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The concept of simple portfolio diversification is that some securities may not perform as anticipated but other assets might exceed the expected return making the actual return of the portfolio reasonably close to anticipated return (Hagin, 2004, pp.... So, in case when the price of that security falls in the market due to any reason, the investor will suffer huge losses.... 5 One year % change is positive implying that in the long term the company has chance to recover as the market condition is expected to improve in future....

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The History of Restrictive Migration

11 pages (3189 words) , Download 0 , Essay

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The paper "The History of Restrictive Migration" discusses that among others, most Western countries have had to resort to the use of restrictive migration legislation from the desire to control the influx of refugees and asylum seekers for various reasons.... .... ... ... The term, sometimes also known as emigration, refers to the process by which a person enters another country when they have the intention to live in that particular country permanently....

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The Role of Human Resource Management

15 pages (5208 words) , Download 7 , Essay

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The essay "The Role of Human Resource Management" focuses on the critical analysis of the fact that human stock management contributes to the perennially and the success of the company via the creation of a durable competing advantage, founded on human capital.... ... ... ... Following the example of other functions of the organization, human stock management has to create value by adhering to the reinforcement of key competencies likely to generate products or services innovatively and competitive....

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Tourism city brand of integrated marketing communications

60 pages (15000 words) , Download 3 , Dissertation

BRUNEL BUSINESS SCHOOL COVERSHEET FOR ONLINE COURSEWORK SUBMISSIONS Module Code Module Title Module leader Student ID number I understand that the School does not tolerate plagiarism.... ? Plagiarism is the knowing or reckless presentation of another person's thoughts, writings, inventions, as one's own....

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Essays on Market Segmentation Concept