StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Marketing Fundamentals:Segmentation and Marketing Strategies of Atlas Company
11 pages (2857 words) , Download 2 , Case Study
Free
The case of Atlas, a small business of fashion retail in Brighton, has been examined in this paper and recommendations have been made for a turnaround of the company.... Market strategies depend upon segmentation of the markets to determine the ideal group of customers demographically for best results....
Preview sample
Strategic Risk Management in Apple Inc
10 pages (2957 words) , Download 9 , Case Study
Free
The paper "Strategic Risk Management in Apple Inc" focuses on the company's business model innovations and new designs, effective risk management capabilities through financial leverage and superior economic performance.... Corporate risk management practices have been a trend under the support of an effective and creative team....
Preview sample
Australian Capital Market
10 pages (2500 words) , Download 2 , Case Study
Free
This paper "Australian Capital Market" focuses on the fact that Australia, as a country, has had a robust capital market and a vibrant stock exchange market over the past few decades.... Some of the stocks that have featured prominently in the country's stock market in the past.... ... ... ... Australia has quite a number of sectors that are shining....
Preview sample
Zara - The Fast Fashion Retailer
10 pages (2500 words) , Download 3 , Case Study
Free
This paper "Zara - The Fast Fashion Retailer" focuses on the fact that one difficulty that retailers have in today's competitive business environment is the ability to use promotion effectively to build a stronger brand.... Competitors regularly use ongoing promotions, of differing varieties.... ....
Preview sample
Strategic Management in a Global Context
8 pages (2000 words) , Download 3 , Case Study
Free
The author of this case study "Strategic Management in a Global Context" focuses on the strategy development for an airline company.... It is stated that Ryan Air is a low-fare airline, which was founded in 1985 to provide airline services between UK and Ireland as an option to Aer Lingus.... ... ...
Preview sample
The Meaning of Leadership to Successful Entrepreneurship
10 pages (2980 words) , Download 0 , Case Study
Free
This paper ''Successful Entrepreneurship'' tellsus that successful entrepreneurship depends on multiple factors, but one of the most dominant factors is leadership.... Time and over again, an organization's success or failure is attributed to the style and application of leadership that exists within it....
Preview sample
Interest Rate Disparity between Reserve Bank of Australia and Major Australia Banks
10 pages (2959 words) , Download 0 , Case Study
Free
The paper 'Interest Rate Disparity between Reserve Bank of Australia and Major Australia Banks' is a cogent example of a finance & accounting case study.... In Australia, there is a disparity in the interest rates between the Reserve Bank of Australia (RBA) and other banks in the country.... ... ...
Preview sample
Knowledge Management in Telecommunication Industry
11 pages (2981 words) , Download 0 , Case Study
Free
The study "Knowledge Management in Telecommunication Industry" focuses on the critical analysis of the accounting, economic, management, marketing, and finance issues in the telecommunication industry.... The company is a telecommunication company operating in the US.... ... ... ... The US is accepting third-generation products while they are still sitting with the second-generation products....
Preview sample
Lenovo: Chinese Computing Company
12 pages (3512 words) , Download 0 , Case Study
Free
This case study "Lenovo: Chinese Computing Company" uses leadership theories, change management strategies, and organizational culture to contextualize this discussion, and also will outline how a leader should manage these changes or improve the change process.... ... ... ... The role of a leader is to influence in order to bring change to the organization and eventually to society....
Preview sample
Evaluating an International Human Resource Strategy
13 pages (3640 words) , Download 0 , Case Study
Free
This essay is prepared with an intention of gaining insight of the human resource strategies adopted by Lenovo and NEC to execute their business operations with utmost efficiency.... Understanding these strategies shall be considered with due significance, as these companies are.... ... ... The paper "Evaluating an International Human Resource Strategy" is an excellent example of a case study on human resources....
Preview sample
Marketing Performance of MonoSpace
12 pages (3152 words) , Download 2 , Case Study
Free
The study "Marketing Performance of MonoSpace" focuses on the critical analysis of the major issues in the marketing performance of MonoSpace.... The gist of this case is that Mr.... Hatala, who is responsible for the launch of Kone's new product Monospace in Germany.... ... ... ... She has received a negative interim financial report that states that Kone's products are performing badly in the international markets due to: Construction slumps, Low differentiation amongst offerings by competitors leading to price competition, and erosion of profits....
Preview sample
The Main Forces Driving the Market for Oil
10 pages (3518 words) , Download 4 , Case Study
Free
This paper "The Main Forces Driving the Market for Oil" focuses on the fact that oil is the most efficient energy resource that is available and the prices have shot up in the recent past and as such presents a very good opportunity to study the forces active in the market for oil.... .... ... ... The trend in world prices in the last two decades seems like a roller coaster with sharp spikes and steep falls and yet it was not always like that....
Preview sample
The Reasons Behind the Business Success of Southwest Airlines
11 pages (3028 words) , Download 2 , Case Study
Free
The objective of this case study "The Reasons Behind the Business Success of Southwest Airlines" is to provide a detailed analysis of the business and marketing strategy adopted at Southwest Airlines.... Furthermore, the study will also discuss the strengths of the company's corporate culture.... ...
Preview sample
Human Resource Management Strategies: Honda Company
11 pages (3091 words) , Download 7 , Case Study
Free
"Human Resource Management Strategies: Honda Company" paper argues that it is important for organizations to embrace the changes and come up with strategies to be competitive.... The appraisal system should be inclusive and should be fair to all the employees for it to add value to the organization....
Preview sample
British Airways Organizational Culture and Leadership
10 pages (2816 words) , Download 0 , Case Study
Free
The company was formed through the merging of British European Airways and the British Overseas Airways Corporation (BOAC) companies.... Consequently, after forming this airline, the.... ... ... The paper 'British Airways Organizational Culture and Leadership' a case study example of human resources case study....
Preview sample
Accounting for Sustainable Management - Paraway Pastoral Company
10 pages (2737 words) , Download 0 , Case Study
Free
The paper "Accounting for Sustainable Management - Paraway Pastoral Company" is a perfect example of a finance and accounting case study.... Sustainability is arguably one of the hottest topics of modern times.... Sustainability has attracted a heated debate across industries and professions and the debate is exuberated by the growing concern of the role of businesses in climate change (Laszlo & Zhexembayeva 2011, p....
Preview sample
The Modern Chicken Supply Chain Integration
10 pages (2719 words) , Download 1 , Case Study
Free
This paper "The Modern Chicken Supply Chain Integration" focuses on the fact that consumption of meat has been associated with wealth but food scares like the Bovine Spongiform Encephalopathy (BSE), foot and mouth crisis, and general health concerns led to a reduction in red meat consumption.... ....
Preview sample
The Strategic Marketing Plan Audit - Tsingtao in China
14 pages (3500 words) , Download 2 , Case Study
Free
This paper under the headline "The Strategic Marketing Plan Audit" focuses on the fact that the market share of Tsingtao in China is formidable despite the steep competition it faces from other brands such as Zhujiang and Yanjing among other local brands.... .... ... ... There happens to be a favourable economic infrastructure in England which is favourable for a better market performance of the beer....
Preview sample
Influence of UNESCO on the Tourism World
9 pages (2612 words) , Download 2 , Case Study
Free
This paper "Influence of UNESCO on the Tourism World" discusses how the organization has helped in various ways and contributed towards tourism.... This report covers the history of UNESCO, its role in the tourism industry, along with a review of the special projects undertaken in this view.... ... ...
Preview sample
Global Warming, Climate Change, and Ecotourism - Australia
13 pages (3250 words) , Download 5 , Case Study
Free
This paper "Global Warming, Climate Change, and Ecotourism - Australia" focuses on the fact that after the recent recession, the tourism industry has regained its original glitter, now with a sense of green adventure.... It is true the spirit never dies, especially an adventurous one.... .... ... ...
Preview sample
Evaluation of Barclays Bank in India
11 pages (3557 words) , Download 1 , Case Study
Free
This paper "Evaluation of Barclays Bank in India" discusses Barclays Bank as one of the biggest financial services providers in the global market for around 300 years now.... The bank has been operating as an investment banker in India from around the 1970s.... ... ... ... With the gradual expansion of the business, in 2006-2007, Barclays choose to enter the Indian Retail Banking sector....
Preview sample
Kevin's Dismissal
10 pages (2500 words) , Download 2 , Case Study
The issue for Kevin with respect to his letter of dismissal from his employer Davis Wigets is whether or not the dismissal was fair.... Action taken by an employer is always examined with reference to the employer's responsibilities toward his or her employees and whether or not that action is fair and reasonable in all the circumstances of the case....
Preview sample
Microsoft versus European Union: Anti Competitive Behaviour or Competitive Advantage
8 pages (2000 words) , Download 3 , Case Study
Free
This case study discusses the situation between Microsoft and the European Union is the result of the claims raised by the European Union against Microsoft regarding its anti-competitive behavior.... The study analyses the view of Microsoft's position from the general theoretical perspective.... ...
Preview sample
Auses and Effects of Cancer
6 pages (1849 words) , Download 2 , Case Study
Free
This paper "Causes and Effects of Cancer" focuses on the fact that cancer is a wide group of ailments characterized by uncontrolled cell growth.... Cancer causes harm to the body when cells that are damaged divide without regulation to form tumours (with the exception of leukaemia).... .... ... ... A tumour can develop to the point of interfering with the circulatory, nervous or digestive systems according to Medical News Today (2013)....
Preview sample
Apple Inc. Marketing
7 pages (1863 words) , Download 2 , Case Study
Free
This work "Apple Inc.... Marketing" focuses on the key aspects of Apple Inc.... its marketing, and business processes.... The author outlines the company's pricing, strengths, and weaknesses, public relations, the role of productivity and competitiveness.... .... ... ... Value-based pricing refers to a strategy in which firms set prices when considering the amount that the client will be willing to pay to acquire products and services....
Preview sample
The Continuum of the Emotions and Associated Intersection with Cognitive Reasoning
7 pages (1944 words) , Download 0 , Case Study
Free
The case study "The Continuum of the Emotions and Associated Intersection with Cognitive Reasoning" discusses the practice of conflict resolution that has focused on conflicts taking place within the public as if there is a theatre stage with audiences watching the interactions unfolds.... ... ... ...
Preview sample
Apple's Labor Issues and Public Relations Miseries
8 pages (2248 words) , Download 0 , Case Study
Free
"Apple's Labor Issues and Public Relations Miseries" paper bases its findings on an article by Antony Agnello, 'Apple Labor Issues, and Pr Miseries: The Company Takes Action to Improve Labor Conditions at Its Manufacturing Partners, but Its Pristine Reputation Is Tarnished'.... .... ... ... Public relation is a tool that most companies employ to enhance their image to the public....
Preview sample
Market Profit Potential in Malaysia and Vietnam
11 pages (3114 words) , Download 0 , Case Study
Free
The author of the "Market Profit Potential in Malaysia and Vietnam" paper points out the factors that will enhance the operations of TNA in Malaysia and Vietnam.... NA should intensify their commitment in Malaysia and Vietnam as its knowledge and experience grow.... ... ... ... Growth rate and market size are a result of preferences made by the customers to the products and the competition that a company faces from other companies....
Preview sample
Marketing Communication Strategies and Marketing Mix for Cola Drinks
12 pages (3144 words) , Download 1 , Case Study
Free
The paper "Marketing Communication Strategies and Marketing Mix for Cola Drinks" tells that the "cola wars," which describe mainly the ongoing battle between Coca-Cola and Pepsi for supremacy in the soft drink industry, date back to the 1950s when Pepsi's corporate focus became "Beat Coke".... ... ...
Preview sample
A Closer Look at Apple's Success Strategies
10 pages (2500 words) , Download 2 , Case Study
Free
The paper presents a closer look at Apple's success strategies.... Apple has justified the term 'innovation' to its fullest and has made us view markets from a different perspective.... iMac was first stepping success with its integrated hardware into one single screen and its multi-colored outer casing....
Preview sample
Marketing Management Plan for an Existing Business
8 pages (2114 words) , Download 2 , Case Study
Free
The paper entitled 'Marketing Management Plan for an Existing Business' presents the business so chosen here that it is carpet cleaning.... Being an industry that is highly indigenous, the paper details the background, macro environment and growth of the industry.... ... ... ... The company information includes the company's history its areas of operation, and market analysis....
Preview sample
Development Investment Appraisal of a Property in Greater London
9 pages (2302 words) , Download 4 , Case Study
Free
This case study outlines the development investment appraisal of a property in Greater London.... From this work, it is clear about the key objectives of companies that deal mainly in the buying of properties, selling and development of properties.... It describes the process of development, the valuation, the various methods of investment....
Preview sample
Support and Maintenance of IT System in the Australian Institute of International Affairs
7 pages (2167 words) , Download 0 , Case Study
Free
The paper "Support and Maintenance of IT System in the Australian Institute of International Affairs " is an outstanding example of an information technology case study.... The success of an internship program is when the intern leaves positive change(s) in the institution and the period of stay also brings positive impacts on the intern's career....
Preview sample
Employment Law - Some Dos and Donts of Employee Termination
8 pages (2203 words) , Download 0 , Case Study
Free
As such, it is vital for employees to comprehend and remember this concept.... Therefore, an employee is legally required to provide an advance notice to the employee prior to dismissal or termination.... However, the.... ... ... The paper 'Employment Law - Some Dos and Don'ts of Employee Termination' is a dramatic example of the law case study....
Preview sample
Views of the American Dream over Various Periods
5 pages (1503 words) , Download 0 , Case Study
Free
The paper "Views of the American Dream over Various Periods " presents detailed information, that the view seems to be influenced by the zeitgeist or the spirits of the time; which refers to the intellectual, cultural, or spiritual climate that persists in a certain era.... ... ... ... In conclusion, the American dream is therefore something that has acted to motivate an individual to achieve personal success with the stories cited going a long way to show that success is not for just for the selected few but for all those who choose to succeed....
Preview sample
E-Tourism: Role of ICTs in Strategic Development
14 pages (4428 words) , Download 1 , Case Study
Free
The author of the paper "E-Tourism: Role of ICTs in Strategic Development" will begin with the statement that the business strategies, policies, and even structures of different business organizations have rapidly changed as a result of technological advancement and progress.... ... ... ... The tourism industry is one that has to evolve to allow certain transformations to take place, so as to stay relevant (Brown, Muchira & Gottlieb 2007)....
Preview sample
Importance of Absolute Quality Principles MWH Construction Company
9 pages (2705 words) , Download 0 , Case Study
Free
The paper "Importance of Absolute Quality Principles MWH Construction Company" presents that many organizations strive to provide an atmosphere that will lead to a high value to their customers.... The high value is often achieved through constant improvement in the control.... ... ... ... MWH Global provides clients with high-quality solutions in water resources management and construction....
Preview sample
Enforcement of Traffic Laws and Accidents Program Evaluation
12 pages (3228 words) , Download 0 , Case Study
Free
The study "Enforcement of Traffic Laws and Accidents Program Evaluation" critically analyzes and evaluates the new program for the enforcement of traffic laws and accidents in the USA.... There is a need for enforcement of traffic laws to control the number of accidents on the road.... ... ... ... The goal of the evaluation is to design effective enforcement of traffic laws and accident program evaluation plan for policymakers to determine whether the enforcement of traffic laws could reduce the number of road accidents in the USA....
Preview sample
Process Improvement and Monitoring for Hotel Escargo
10 pages (2500 words) , Download 4 , Case Study
Free
This discussion 'Process Improvement and Monitoring for Hotel Escargo' presents new designs for registration processes for Hotel Escargo, the design of a business process for the hotel room service offering and ideas about monitoring of the previously mentioned processes.... ... ... ... This paper presents a discussion about ways for improving the guest registration system at Hotel Escargo and the design of a process for the room service offering at the hotel....
Preview sample
Two Imaginary Companies Merge
8 pages (2000 words) , Download 2 , Case Study
Free
The main idea of this study is to analyze the possibility of the merger of Lexus and Google for creating the GPS system.... The author assesses their background, proposal, market analysis, benefits, marketing plan and the first countries where the product will be sell.... ... ... ... Lexus is an automotive company that is renowned to be the leading seller of the luxury motor vehicles in the United States of America....
Preview sample
The Content Theory Abraham Maslows Hierarchy of Needs Theory
11 pages (2750 words) , Download 3 , Case Study
Free
This study discusses a questionnaire on the motivation of employees to ten fellow employees of the company where the writer is working as a sales floor associate at a supermarket chain in London.... The questionnaire was given to 8 sales floor associates and two-floor supervisors.... ... ... ... All of them gave the same answer as was expected by the writer....
Preview sample
Marketing Communication
7 pages (2917 words) , Download 2 , Case Study
Free
This work called "Marketing Communication" focuses on the SOSTAC Model in order to develop an integrated marketing communications campaign for launching a new product.... The author outlines a structure for building a comprehensive marketing communications campaign plan for Golden Eagle Flux energy drink....
Preview sample
Burberry and Debenhams - the Companies in the Apparel Industry
7 pages (2270 words) , Download 2 , Case Study
Free
This paper "Burberry and Debenhams - the Companies in the Apparel Industry" focuses on the fact that the Apparel industry is a very profitable business for companies that provide quality branded products which are not affected by industry trends such as cheaper products manufactured in China.... ....
Preview sample
Leadership Approach Used By the Starbucks Company
7 pages (2281 words) , Download 3 , Case Study
Free
This paper "Leadership Approach Used By the Starbucks Company" focuses on the fact that Starbucks was initially created by three friends and grew at a slow pace under their tenure.... But the company's defining moment came under the leadership of Schultz in 1987.... .... ... ... Schultz expanded the company in other parts of the country and learnt new opportunities for business....
Preview sample
Cuban Art and Associated Legal Issues
10 pages (2500 words) , Download 2 , Case Study
Free
The researcher of the following paper claims that for many years since the US imposed an embargo with Cuba, it has been rather hard to gain access to Cuba or its art treasures.... The average American could not easily travel to Cuba and they risked being slammed with hefty fines.... ... ... ... From a legal point of view, the issue of buying art work from Cuba was exempted from the embargoed goods since books and art work were protected under the freedom of expression act enshrined in the US constitution....
Preview sample
UK Foreign Policy and the Joining of the European Community in 1973
16 pages (4318 words) , Download 0 , Case Study
Free
"UK Foreign Policy and the Joining of the European Community in 1973" paper argues that by the late 1970s, Britain had a persistent deficit with the Community, greater than that with the rest of the world caught in a continual cycle of stagnant growth and rising inflation.... .... ... ... The British people began slowly to yield to the concept that the Commonwealth no longer belonged to them....
Preview sample
Civilian Training and Education
7 pages (1884 words) , Download 2 , Case Study
Free
The study "Civilian Training and Education" critically analyzes the issues on civilian training and education.... The process of assessment of prospective leaders of an organization and their subsequent development or the development of current employees to future leaders is a complex one.... ... ...
Preview sample
Blood Bananas: Chiquita In Columbia
9 pages (2250 words) , Download 4 , Case Study
Free
The paper dwells upon the Chiquita Brands International.... It explains that bananas are not the only serious business but a representation of the collection of social, economic, political, environmental and legal hassles.... The company has been operating in the fruit industry for over hundred years....
Preview sample
The Competition Act and Federal Trade Commission Act
7 pages (1970 words) , Download 0 , Case Study
Free
The paper "The Competition Act and Federal Trade Commission Act" states that Roberto appears to be in trouble as the agreement of reducing rent was informal and if Vladimir produces the rider, it would show the $1,000 weekly rent instead of the $ 500 that Roberto was in fact paying.... ... ... ... The major legislations concerning advertisements are The Competition Act and Federal Trade Commission Act....
Preview sample
Dell Boy Computers
7 pages (1750 words) , Download 2 , Case Study
Free
In the paper 'Dell Boy Computers' the author focuses on Dell Boy Computers company, which relies on its brand name, the promise of support and its massive market presence to balance higher costs.... It needs to do forward integration to market its profitable high-end computer products.... ... ... ...
Preview sample
16401 - 16450 results of 27281 items
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us