Case study 3 peer review 1 - Coursework Example

Case study 3 Peer Review Affiliation: Response to Alympia B. F. Moore’s Argument Shania’s case of planning and choosing a for her coffee business has induced a debate on whether her choices for name and the business model fit within her goals. According to my analysis of the situation, oppose the decision to pick the name “The Gathering Place” for her business. On the aspect of the business model, I think franchising strategy is outside her set of goal. On the contrary, I find that Alympia’s argument encourages franchising and adaption of “The Gathering Place” as the business model and name for her venture respectively.

According to business venture policies and regulation controls, Alympia argues that a “franchiser gets $500 for selling the trademark rights” proposing the adaption a franchisor (context and meaning of franchise and franchisor) business model.However, my argument makes logical sense as I considered regulatory policies stating that a franchisee should acquire trade dress and agree to trade certain product volumes for a specified duration – 10 years, for example. However, one major difference between Alympia’s and my arguments is the use and meaning of the term franchise.

Comparing the use of the term franchise in both shows that the term is misused in one instance, Alympia’s. Alympia’s argument shows that she recommends Shania to open a franchisor company so that she can sell trading rights to other businesses. However, Alympia argues that “Permitting her company to become a franchise will enable every other business to pay for using her trademark” – an indication that the term is misused. On the other hand, I consider a franchise to be a business model that buys trademark rights from a master franchisor.

This shows that Shania will be required to adhere to the control, mission, and vision approaches of a master franchisor if she chooses to adapt a franchise business model.Promotion of a Night Shift Supervisor The Colorado Legal Services (2014) states that Chapter 9 of the Labor Law protects individuals from discrimination at workplace and provides guidance to employees on the courses of action they should take if discriminated. Mathew 7:12 states that “So whatever you wish that others would do to you, do also to them, for this is the Law and the Prophets” (Open Bible, 2014).

With reference to the labor law, discrimination is disallowed therefore Shania cannot discriminate the other employees for not being ethnic minorities. This is not a shared qualification that all employees can support. Religiously, the bible reference shows that Shania should take the best course of action that would is inclusive of all. Finally, the Herzberg Two-Factor Theory indicates that motivated employees perform better than unmotivated employees. Promoting one individual based on his/her ethnic status is a way of demotivating the rest of the employees who feel equally or better qualified than the chosen candidate.

The theory stipulates that managers or employers who recognize employees by offering them open chances for career development, nurture performing employees. Therefore, Shania should design a performance-appraisal program that would accurately analyze the qualifications of each employee to avoid discrimination (NetMBA, 2014).ReferencesColorado Legal Services. (2014). Employment Discrimination. Accessed online on December 8, 2014 from http://www.coloradolegalservices.org/lawhelp/resource/employment-discrimination?

ref=AejCTNetMBA. (2014). Herzberg’s Motivation-Hygiene Theory (Two Factor Theory). Accessed online on December 8, 2014 from http://www.netmba.com/mgmt/ob/motivation/herzberg/Open Bible. (2014). Discrimination. Accessed online on December 8, 2014 from http://www.openbible.info/topics/discrimination