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Subliminal and Supraliminal Evaluative Conditioning - Research Proposal Example

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The primary concern of this research is to examine the effects of using subliminal and supraliminal evaluative conditioning as a method to reduce prejudice. Some previous study investigates the relationship between mere exposure and prejudice…
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Subliminal and Supraliminal Evaluative Conditioning
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Download file to see previous pages This research tells that prejudice is considered to be a psychological behavior affecting many people all over the world. Persons with this personality behavior tend to make judgment or assumptions about other people without a clear concept of their assumptions. In order to curb this menace, there are a number of evaluative conditioning that is used as methods of reducing prejudice. In the current paper, the research will focus on subliminal and supraliminal evaluative conditioning and assert whether both or either of them can be an effective way of reducing prejudice. Many studies have been carried out in order to investigate effective evaluative conditioning methods that can be used to reduce prejudice. However, not a single study has ever elucidated on the issue. This paper will mainly try to assess whether subliminal evaluative conditioning is more effective than supraliminal evaluative conditioning method. One of the most significant ideas in psychology is that human behavior is in a way governed by both likes and dislikes. For example, in a workplace, some people may use all means to avoid those people that they don’t like. Others would vote in their preferred politician based on whether they like their manifestos or not. All these constitute emotional responses based on judgments and memories of events, activities, and individuals. Although some prejudice behaviors are said to be genetically determined, some studies have proved that prejudice can be influenced and the behavior changed. In this regard, the issue of evaluative conditioning comes in. ...Download file to see next pagesRead More
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