How Window Displays Affect the Parents Shopping Decision in Children Clothing - Assignment Example

Window displays of the two stores are increasingly compared in the research paper to understand the effectiveness of the different forms of window displays that are incorporated by the firms. Further, the research also takes the help of a primary survey conducted based on interviews through questionnaires over a large number of respondents divided along professional retailers and consumer groups. The data obtained from the external respondents are evaluated based on percentages as to the number of respondents opining over a particular situation or case.

These responses of the respondents are evaluated based on consumer decision making models to understand the validity of such. Further based on the perceptions of the respondents along with the several theoretical inputs effective recommendations are suggested for helping in enhancing the window displays of the two kids’ stores taken for the above study.The process of visual merchandising helps the store outlets of different brands to effectively communicate with the large range of consumers belonging to different demographic profiles.

Through the use of effective visual merchandising the different brand outlets can attract the attention of a large number of consumers to the stores which in turn helps the branded companies to gain a large number of revenues. Further, the art and forms of visual merchandising like designing of store windows, aisles and high points help in enhancing the brand image of the store in the eyes of the consumer. The designing of store windows by using garments of vibrant colours and through the clustering fashion of the mannequins helps in drawing potential consumers to the store which in turn helps in enhancing both the basket size and also in augmenting the conversion levels in the store.

Visual merchandising activities pursued in the store windows and interiors turn out to be effective catalogues that help the consumers get the learning of the different product options available with the company to help in satisfying their needs.