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Christina Moon (2014) has assessed fast fashion from a historical perspective trying to underline the main reason Korean Fashion lines are slowly creeping into the American fashion market and slowly outdoing some of the veteran companies in the industry. The key focus of her…
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Download file to see previous pages... obber market fashion company’s management and profitability ventures, has largely concentrated on strategies adopted by these business, with her key focus being on price competitiveness.
The article mainly focuses on one of the largest fast fashion business line, which is Forever 21, a company that is currently valued at $3 billion in net worth, 477 stores worldwide, and has over 35,000 employees. The feature has also outlined some other fashion companies related to fashion 21, accommodating a similar strategy, or focusing on efficiency and speed in the distribution and supply lines, which has resulted in fashion being available to all individuals in the society as opposed to how they were only previously relatable to fashionistas in urban areas. Fast fashion has been assessed from a number of perspectives, from its growing nature, its influence on the job market and the reason for its boom in the 2000s. Additionally, the review has also covered some of the key issues in contemporary international fashion, considering some of the vital considerations such as infringements and copyright violations, brand placement and competition. Forever 21 has opened a fashion store on fifth avenue New York, popularly known for large and luxurious fashion companies and not those that adopt price reduction strategies such as the mentioned party.
The assessment of supply chain reduction and new innovations is also an impressive aspect of the article since it not only concentrates on the marketing strategies but also shows how these organizations have managed to achieve economic advantages over their competition both in terms of costs and time. The establishment of warehouses all over the world for instance is one of the key strategies that Forever 21 has adopted to ensure that it reduces the lead time from demand to the supply of these products to their retail stores and other departmental stores selling their products as well.
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