The field of Public Relations has been rapidly growing of late mostly because of the non-commercial and commercial organizations have started realizing the need for introducing various public relations activities. …
Download file to see previous pages...
The field of Public Relations has been rapidly growing of late mostly because of the non-commercial and commercial organizations have started realizing the need for introducing various public relations activities. The means through which the public relations message need to be conveyed has increased considerably in the recent years for instance the cables, internet and satellite are the mass Medias which are unevenly distributed and globalized at the same time. A simple definition of Public Relations can be “Public Relations is the positive communication of a company or brand's message to all its target audiences is they staff, customers, the general public, the trade or government bodies”. However a more significant distinction by Destiny could be- PR as tactical communication, at a superior stage within the firm, and; PR as largely applied: intended at attaining column inches in the technical journals or favorable remark in the financial press. Public relations have been accompanying us for over thousands of years. “Sematikos” is the Greek term for Public Relations which mean Semantics. During 50 B.C. Julius Caesar created the first campaign memoirs named, “Caesar’s Gallic Wars”. There he revealed his military utilization strategies to persuade the Roman citizens that he was the best Monarch of the state. St. Augustine, who was a professor of public speaking in Milan during the 394 A.D., used to deliver the usual acclamation to the ruler and was the closest person to a minister for the imperial court. Thus, it can be said that St. Augustine was the first to be charged with public relations function. Thomas Paine wrote a pamphlet named “The Crisis” In 1776 that convinced the Washington Army to settle and start fighting at a time when there will be a number of people prepared to move towards arid region so that they could flee from the cold and the adversity of a winter operation. He was known as a master of political communication whose works could easily influence the actions and thoughts of the mass. Lincoln's secretary of state, William Seward, gained a large number of audiences of America, during the year 1861, through his considerate way of speaking by the efficient usage of the press. He stated, "I speak to the newspapers – they have a large audience and can repeat a thousand times what I want to impress on the public.” In the year 1963, John Marston held a perception of PR which is still considered as true in today’s context, which says, “a brotherhood of some 100,000 whose common bond is its profession and whose common woe is that no two of them can ever quite agree on what that profession is “Public Relations has been defined in different ways by a variety of scholars and practitioners in which the term “management” has been used largely. The definition of Public Relations as stated by Grunig and Hunt says “management of communication between an organization and its publics”; Ledingham and Bruning described PR specifically as “relationship management” while the argument by Cutlip states that PR is “the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success and failure depends” According to Kitchen and Papasolomou, several scholar states that PR
...Download file to see next pagesRead More
27 2.6 Advertising and Synergy in Communications 28 2.7 Targeted Advertising 30 2.8 A Summary of Market Influences due to Advertising 31 2.9 Public Relations 29 2.10 Advertising and Public Relations 34 2.11 Public Relations and the New Media 36 2.12 Public Relations and the Organisational Conscience 36 2.13 The Synergy between Public Relations and Advertising 39 2.14 Advertising versus Public Relations 42 2.15 Summary of the Literature Review 46 CHAPTER 3: RESEARCH DESIGN AND METHODS 48 3.1 Introduction 48 3.2 Research Philosophy 50 3.3 Research Approach 53 3.4 Limitations of this Research 54 3.5 Chapter Overview 55 CHAPTER 4: FINDINGS AND ANALYSIS 56 4.1 The Function and Reputation of Adver
forms his or her own identity.2 Critical race theories which recognizes the categorization of white and black and homosexuals and heterosexuals assumes that racial minorities and non-heterosexuals are marginalized in sports.3 This research study argues however, the critical race theory and intersectional theory offer limited insight into both the opportunities for acceptance and rejection of minorities in sport.
Since that time, corporations and state agencies alike have broadly applied the “public relations” concept to their practice. At the same time, contemporary scholars agree that this term has failed to firmly establish itself as a beneficial concept and a positive social phenomenon.
Because of this significant development, major players in the business have realized the increasing demand for efficient public relations services primarily to enhance marketing efforts and improve relationships with customers, members of the community, government, management and employees.
This study will determine strategic ways on how the business contribution of strengthening and incorporating public relations in marketing activities can be measured and evaluated. The researcher will scrutinize the possible link between public relations and the marketing mix model, showing benefit from integrated marketing communications.
Moreover this period also found the emergence of several small powers like Vietnam and Cuba which gained regional supremacy through the help of the capitalist and communist systems (Sen, 1975, p.101). The conflict between United States and Russia came into light with the emergence of the ‘domino effect’ as stated by President Eisenhower.
Specifically, it seeks to: Compare the public and private health services and their impact on improved health outcomes among low and middle income countries. Health outcomes would refer to mortality and morbidity rates in the countries covered. Determine the impact of private-public partnerships on disease endemic issues (drugs and treatment options) in low and middle income countries.
International relations involves the study of different relationships between regions and countries. The study includes the state, international nongovernmental organizations, inter-governmental organizations, and the multinational corporation roles. International relation is known to be both a public and an academic field policy.
10 Pages(2500 words)Dissertation
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Dissertation on topic Public relations for FREE!