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Strategic Marketing for The UK confectionery market...? Two products – chocolates and energy drinks are to be introduced in the UK market and the marketing strategy for these two products is presented below. Chocolates Background The UK confectionery market is poised for growth following change in the characteristics that can be associated with a highly competitive market. Currently Cadbury’s, Nestle and Mars dominate the market with Cadbury’s sales having exceeded expectations in the UK market and it stood at ?390m in 2007 (Financial Times, 2007). The overall confectionery market in UK is set to reach ?1.3bn by 2012 (Bainbridge, 2007). All the major competitors in UK have introduced fair-trade chocolates with Cadbury’s selling 40m Fairtrade Dairy Milk bars (Wood, 2009). Sainsbury... Two...
5 Pages(1250 words)Term Paper
The advertising of condoms... Introduction The UK sexual health has been deteriorating while the sexually transmitted infections (STI) have been increasing (Mintel, 2008). Contraceptives are promoted to either prevent pregnancy or prevent STIs. There has been stagnation in volume condom sales. Earlier the emphasis for condom was on men but now it is increasingly being promoted encouraging women to use it, because they need to look after their health. A condom is a thin sheath, usually of very thin rubber, worn over the organ to prevent conception or sexually transmitted disease. It is believed that the word CONDOM is a blend of the French word CONtraceptif and DOMicile meaning “home contraceptive” (AskDefine, n.d.). Some others believe that it is derived... Introduction...
22 Pages(5500 words)Term Paper
Personality Development...Personality Development
Personality development, and the various factors and motives behind the same, have always been a subject of vital interest and curiosity for the psychologists at large. It is partly due to the very reality that the discipline of psychology looks for exploring the growth taking place in human mind, and its impact on the action, reaction and individual as well as collective behavior of humans; moreover, determining of personality traits turn out to be helpful in the convalescence of the individuals undergoing various emotional and psychological problems and trauma on the one hand, and experiencing failure and deficiency in personal and professional life on the other. The psychologists also appear... Development...
12 Pages(3000 words)Term Paper
Detection, Control And Prevention Of Rape...Detection, Control And Prevention Of Rape
“Estimates from national prevalence studies suggest that 13%–16% of adult women have experienced forcible rape in their lifetimes” (Testa & Livingston, 2009, p.1350)
Sex-related crimes, especially rape like antisocial activities growing across the world day by day. No country or community seems to be free from the dangers of rape. Sociologists and psychologists have blamed electronic media for the increased rape-related crimes. The development of electronic media like mobile phones, internet, and television helped the spreading of sex-related materials which encourage or motivate people to engage in violent activities like rape.
It is widely demonstrated that rape is a major public... Control And...
10 Pages(2500 words)Term Paper
Eminent Domain and the Taking of Private Land by Governmental Entity...?Eminent Domain Part I: Discuss the rights of citizens in Florida under the Florida Constitution when their property is taken by a governmental entity, and explain why and how the property owner is entitled to be made whole. In doing so, distinguish when property is taken by police power, and when it is taken by eminent domain. The frequent references to property rights in Florida’s constitutions indicates that property rights are among the “most strongly protected of all rights”. 1 To begin with the right to “acquire, possess and protect property” is an inalienable right.2 It was stated in Dade County v. Brigham, that the right to own property and to possess it is a valuable and protected right. It is within this context... Domain Part I:...
25 Pages(6250 words)Term Paper
Selective mutism as a condition characterized by failure to speak in public places...? Selective Mutism I. Introduction Selective mutism is a condition characterized by failure to speak in public places. This condition is common in children who withhold speech in social places. Children with the disorder do not display a communication disorder. Usually, these children fail to speak to some people in some places. They are usually fluent in the language in use but due to anxiety and phobia, they remain silent in social places. Diagnosis of the disorder is usually the first days in school when the child does not talk to peers and teachers. Children with this disorder are knowledgeable about issues. However, they refrain from talking in the presence of some people. These children happen to be very talkative in other... Selective...
25 Pages(6250 words)Term Paper
Telework...Telework
Introduction
Telework or telecommuting is an innovative tendency of the modern business world. Numerous firms and companies are engaged with this tendency and in such a way they provide many advantages for employers and employees. Basing on the evidence of employees, who are engaged in telecommuting, this way of work is beneficial for them for sure. Moreover, the employers and the employees want to search for beneficial options of telecommuting in the spheres of communication.
Unfortunately, modern businesses very often are afraid of this innovation and discard its popularity. Workforce of these companies is often prevented from an opportunity of effective work. Nevertheless, it should be noted... or telecommuting is an...
11 Pages(2500 words)Term Paper
Article Analysis Holidays bring challanges for eating disorder sufferers by Judy Fortin... Article Analysis The article “Holidays bring challenges for eating disorder sufferers” written by Judy Fortin which was published on 1 December 2008 highlights the life story of Kris Shock. The writer Judy Fortin has focused on a particular facet of the eating disorder sufferers’ life- holidays. Holidays like Thanksgiving, Christmas, summer vacations, New Year and other occasions are a time of family gatherings, jubilance and celebrations. These festivities call for delectable treats and lip-smacking traditional home made delicacies. The writer has expressed the emotional dilemmas, social fears, restrictive behaviors and mental distress of the eating disorder sufferers in the important holidays and conspicuous occasions... Article Analysis...
4 Pages(1000 words)Term Paper
The self determination theory... Discussion of the results Introduction While the self determination theory may be attributed the prevalence of female teachers as opposed male teacher, it is necessary to note that there may also factors that cause this under the theory of motivation a met-analysis of mini theories under self teacher motivation to work. Mini theories such as Cognitive Evaluation Theory (CET), the Organismic Integration Theory (OIT); Causality Orientations Theory (COT); Basic Psychological Needs Theory (BPNT) and the Goal Contents Theory (GCT) tend to point towards intrinsic motivation, as opposed to extrinsic motivation. These concepts are all elucidated in the analysis and discussion part of the study below. One of the main outstanding features... Discussion...
11 Pages(2750 words)Term Paper
Beck's Cognitive Therapy for the treatment of Anxiety disorders such as PTSD,OCD andGAD...? Beck’s Cognitive Therapy for Anxiety Disorders Today, there are various modalities used as a form of treatment for cognitive behavior disorders. These include psychodynamic, behavior and psychopharmacological treatments. This paper will focus on elaborating Beck’s cognitive behavioral therapy principles and technique. It will also elaborate on the application of the method in different age, gender and culture. Furthermore, this paper will identify the circumstances under which cognitive disorders develop. According to Beck, cognitive disorder and behavior result from negative thinking and beliefs. Moreover, the paper will elaborate how Beck’s technique is applied in the treatment of cognitive disorders. To illustrate... Beck’s Cognitive...
12 Pages(3000 words)Term Paper
