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Redesign UC Davis bookstore - Essay Example

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Background The UC Davis Bookstore is conveniently located at the heart of the Memorial Union. Product offerings include textbooks, school supplies, art supplies, and electronics. Prices are slightly higher than average market prices. Most books sell at list price and most art supplies sell slightly below list price…
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Redesign UC Davis bookstore
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Redesign UC Davis bookstore

Download file to see previous pages... The university soon took control of the UCD Davis bookstore and established itself as its legitimate owner over time. After a period of time ASUCD tried to regain control of the bookstore. It culminated when; in 1982 ASUCD sued the UC Regents for one million dollars in lost profits and for control of the bookstore. The university did not respond well and even threatened to kick ASUCD off campus and to revoke ASUCD owned Unitrans’ – the primary bus service within the campus – insurance. Eventually, ASUCD dropped its lawsuit and signed a Memorandum of Understanding to relinquish all control of the bookstore; in return, ASUCD receives $20,000 a year from the bookstore’s revenue to use on the Memorial Union. The university’s ownership of the bookstore is strong and will continue to hold for the years to come. Another reason that it does not perform to it full potential and the subsequent need to redesign the space is the fact that the UC Davis Bookstore sells more than just books. The range of products available inside the store makes it more like a one-stop shop for students needs. If the space is cluttered or disorganized, the flow of goods and people within the store will also suffer. ...Download file to see next pagesRead More
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