Branding Strategy Development - Essay Example

To be a cut above the others or stand out, I should possess something like a special value that others do not have. The same principle applies to creating a product and its brand.

Amid fierce competition, product strategy is necessary. There is a need to go for competitive strategies to be a cut above the other (Porter, 17). In the case of branding strategy, there is a need to look closely into creating a need for product or service offerings. Modern marketing activity seeks to understand the needs of the market and develop and enhance product or service offerings to create a need or desire for them to ensure profit (Kotler et al, 19; Boone & Kurtz, 12). Thus, marketing seeks to create a need for certain product or service offerings. This is eventually true especially in the case when many key players are providing the same product or service offerings for the people. One of the best-known strategies is to sell products through their brands, but this is going to take a remarkable process.

Apple Incorporated is known for its being a market leader in its industry because of its innovative strategy, particularly in product differentiation. It managed to leapfrog the competition (De Wit & Meyer, 681). It carries a different line of products with significantly well-known brands. The goal of Apple Incorporated is to always go for new product strategies to be the market leader in its industry. Apple Incorporated has been renowned in the world because of its ability to create a need for its product and service offerings. This is specifically its competitive advantage and the bottom line is to create a significant trust among its customers for its brands. As a result, Apple Incorporated is remarkably known for its competitive brands in the market (O’Grady 56). At this point, it seems easy for Apple Incorporated to sell its products through its brands.

Significantly, there are three essential points that Apple Incorporated takes into consideration before creating a strong identity for its brands.

The first point is its ability to understand the product life cycle. Eventually, all products should start from their developmental stage until such time its sales volume reaches a decline over time. Apple Incorporated has become well-versed in this concept. Thus, its basic point is to maintain remarkable acceptance for its offerings through product development and innovation. To do this, there is another point that needs to be taken into account.

The second point of Apple Incorporated is to understand its customers, markets, and competitors. Its innovative move would have not been effective without taking these aspects in great detail. Before creating a certain product for customers, there is a need to understand their needs in the first place. Furthermore, the market is important to be understood because it has specific information that could be used in the creation of an offering. Finally, Apple Incorporated should also know how well its competitors are doing to identify their strengths, strategies and weaknesses.

Finally, the third point of Apple Incorporated in line with understanding its second point is to develop products that deliver superior value to customers. It is at this point that its product offerings particularly its brands become renowned in the market.

Eventually Apple Incorporated and other organizations reach the level of high market acceptance for their products or brands because of their ability to understand the product life cycle more than that, they seek to know more about their customers, markets and competitors to develop products that promise superior value to the customer.