Business Management - Research Paper Example

Tim Hawkins should organize the functions of the teams in California, India, Spain, and Finland in a manner that the firm optimizes the use of the strength of each work team. California is the corporate headquarters. The firm should have its top executive team there. The team should implement a centralized decision system. India has lots of technical expertise. The team currently is in charge of the compatibility adaption project so that the firm’s games can be used on any cellular device. The India center should be responsible for the research and development function.

The Spain team has the responsibility of expanding the firm’s product into the Latin America and Eastern European marketplaces. The team should take over the marketing function of the company. The Finland team has existing relationship with many European carriers. The Finnish deal included the acquisition of a product line of games. The Finland team should take over the function of supply chain and logistics. 2. Digital Chocolate is a major player in the gaming industry. The exact market share of the company is not provided by the case study, but it is stated that the 10 largest gaming companies (which includes Digital Chocolate) hold 70% of the market share in the gaming industry which is valued at $34 billion.

Overall my assessment is that the company has done a good job penetrating the marketplace and is doing well financially. The firm was able to establish deals with 200 phone carriers. The arrival of the iPhone and the subsequent Apple Application store helped Digital Chocolate establish a greater presence in the mobile gaming sector. The company was able to obtain 10 million downloads of its titles within the first 100 days of the Apple App store launch. In 2009 Digital Chocolate ranked first among Pokergamer.

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