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For a company producing different kinds of shoes, for example, a database would be most helpful in storing relevant information pertinent to all details needed by stakeholders on the status of production and financial performance of the organization.
One of the major uses of databases would be to store information on target markets – locations of stores that sell the company’s shoes, providing exact addresses, orders in volumes, sizes, schedules of delivery, contact persons, and the like. According to Direct Marketing, databases assist in the development of strategies pertinent to specific target markets (Direct Marketing, n.d., 1). Further, databases present information in clear structures and formats, and queries and required reports in predefined presentation formats could immediately be viewed, accessed, and printed through the click of the users’ fingers (Microsoft, 2011). Finally, databases make editing and updating information about stakeholders appearing in diverse lists easier (Microsoft, 2011). This means that if a customer is listed as a residential customer and at the same time a commercial customer needs to update his or her email address, through the database, one click can immediately update information from both the residential and commercial list.
The creation and maintenance of a database, therefore, saves time, effort, and costs for the organization in terms of making business processes efficient and effective. Documents can be accessed easily and reports are printed immediately when needed for review and decision-making.
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