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Product launched discussion - Essay Example

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Summary
In the business world companies have to continue to offer product innovation in order to achieve sales growth and customer retention. It does not matter which industry a business operates, product innovation is essential for the success of an enterprise. Since the start of the 21st century competition has intensified in most industries since international competition is a more influential factor and ecommerce has grown a lot…
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Product launched discussion
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Product launched discussion

Download file to see previous pages... The business is a specialty food store that offers bakery and pastry products, fresh produce, fresh meat and seafood, condiments and package food, and cheese and specialty dairy products. The firm has a lot of food products that can be eaten at the moment. There is a need for the company to offer other types of food products that have a longer lifetime shell life. By introducing a new line of food products that that are prepared and frozen the customer can take home put it in the freezer and eat it at a later time. The new product can help the company achieve sales growth. In order to evaluate the Kudler Food a brief SWOT analysis has been a prepared. A SWOT is a marketing analytic tool that evaluates the internal and external environment of the firm (Kotler, 2003). One of the strengths of Kudler Fine Food store is that it offers a wide variety of fresh food products. The company has a good management team and over 13 years of experience in the food industry. A weakness of the business model is that the firm has only three locations. The company cannot achieve the benefits of economies of scale due to its small size. ...Download file to see next pagesRead More
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