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Comercialisation of our Children - Essay Example

Using such means as television, corporate enterprises have been controlling the brains and fantasies of our children ever since the television came into being.
Since early 1950s and 1960s, televisions have been casting children in the advertisements, and the results have always worked wonders for them. Fast food advertisements have conventionally presenting children as celebrities. This has not been done without a purpose! Children tend to gain the sense of the world through what they see on the television. So one child on the tv sets pattern for millions of others who watch the child sitting in their bedrooms. In this way, children have been tried to convince for long that life is about buying things and getting more and more. Child advertising took the form of a well developed industry in the 1970s.
In the 1970s, more and more of such advertisements were being made, and the strategy of corporate enterprises became so obvious, that the US government had to intervene and ban child cast into advertisements on the tv. The Federal Trade Commission (FTC) banned child advertising. It was done so because children were considered too immature to make rational decisions about the choice of products, while the advertisements were putting undue pressure upon them for personal gains. Children are easily deceived by the advertisers. This was when the sugar cereal companies raised their objections in the congress against the policies enforced by the government. In the 1980s, marketing was considered

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by people as the key to success and modernity. Therefore, Congress sapped FTC’s ability to ban child advertising, and the practice flourished ever since.
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Consuming Kids is an excellent movie that reveals the strategy of corporate enterprises which we all are aware of in our subconscious, but we do not discuss it quite often so as to be sure of it.The movie emphasizes that companies have been trying to approach us through our kids for a long period of time. …
Author : mohammadschimme
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