We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

The role of advertising and branding within the laptop industry and its effects on consumer purchase decision in Leeds(united ki - Dissertation Example

Comments (0) Cite this document
Summary
The role of advertising and branding within the laptop industry and its effects on consumer purchase decision in Leeds (United Kingdom) Laptop vendors are highly focusing on branding and advertising to remain competitive in the industry. Hiam (2009, pp.90) argues that only the most creative advertisements attract the attention of consumers and sketch a permanent mark on the attitudes of consumers…
Download full paper
GRAB THE BEST PAPER
The role of advertising and branding within the laptop industry and its effects on consumer purchase decision in Leeds(united ki
Read TextPreview

Extract of sample
The role of advertising and branding within the laptop industry and its effects on consumer purchase decision in Leeds(united ki

Download file to see previous pages... Therefore, the combined role of advertising and branding appears to be more visible in case of most of the products. Liu (2007) has found a positive relation between branding and consumer purchasing decisions for laptops. Significant level of brand awareness for a specific brand will improve the purchasing behaviour for that laptop brand because it influences the consumer decision making process especially on the information search stage of customer (Liu, 2007). The effectiveness of branding in laptop industry is evident from the leading sales of branded laptops. Development of Dell in Malaysia had positive influence of brand image of Dell in Malaysia as its enhanced brand recognition therefore; companies like Acer and HP also have a chance to compete with Dell by increasing their brand recognition (Ghajarzadeh, 2010). Laptop manufacturers usually use informative advertising to make the consumer aware of the product specifications thereby, influencing the purchasing decision of consumers. PC companies adopt advertising media to influence high-income households and top companies are involved in higher than average advertising and generate higher than average revenues (Goeree, 2004). ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The role of advertising and branding within the laptop industry and Dissertation”, n.d.)
Retrieved from https://studentshare.org/other/1419341-the-role-of-advertising-and-branding-within-the
(The Role of Advertising and Branding Within the Laptop Industry and Dissertation)
https://studentshare.org/other/1419341-the-role-of-advertising-and-branding-within-the.
“The Role of Advertising and Branding Within the Laptop Industry and Dissertation”, n.d. https://studentshare.org/other/1419341-the-role-of-advertising-and-branding-within-the.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
United Kingdom fashion retailers' strategies of internet branding
British Fashion Council (2011) has said that the value of online sales of fashion industry has reached up to 4.3 billion pounds in the year 2011. This industry is characterized as having a diverse customer base (consumers have different needs and wants), and brands that are targeting different customer segments.
8 Pages(2000 words)Dissertation
The Impact of Advertising on Consumer Behavior
Currently, the world has experienced the high level of companies’ diversification as multinationals try to spread production risks to different parts of the world. According to Talloo (2007), this is due to increasing rate of globalization which has led to opening up of boundaries and liberalization of the global markets.
11 Pages(2500 words)Dissertation
Advertising in the UK fastfood industry

The author states that the question of cultural considerations in advertising comprehends more than the profit motive and the maximization of sales.  It includes aligning the entire marketing effort with the values and norms of the society.  The observance of ethical business precepts is inseparable from the advertising campaign.

14 Pages(3500 words)Dissertation
Relationship Between Service Advertising Strategies and Consumers Responses Within Hospitality Industry
The discussion commences with a statement of the goals of the research and the research techniques available for the research being undertaken. The research techniques used and the corresponding rationale are elucidated. Finally, the method of data analysis is explained, and a summary of the methodology ends the chapter.
13 Pages(3250 words)Dissertation
A study of relationship between service advertising strategies and consumers responses within hospitality industry
This is carried out through the one-way analysis of variance (one-way ANOVA). The next portion then uses linear regression to ascertain which demographic variables significantly predict the ratings given made for each statement. These results are then analysed side by side with those yielded from past literature.
30 Pages(7500 words)Dissertation
The Causes of Occupational Stress and Its Effects on Overall Performance within Oil and Gas Industry
This paper deals with stress management in an organisation. This paper intends to focus upon organisational stress. It contains the reasons and causes for stress in an individual followed by different models that can be used for stress management.
12 Pages(3000 words)Dissertation
The role of advertising and branding within the laptop industry and its effects on consumer purchase decision in Leeds United Ki
With this concern, the paper focussed on the laptop market of Leeds in the UK. Research Methodology: The research process was based on a qualitative approach considering the fact that most of the concepts related with brand loyalty and advertising are observed to be qualitative in nature.
64 Pages(16000 words)Dissertation
ROLE AND CHALLENGES OF ERP(ENTERPRISE RESOURCE PLANNING) IN SUPPLY CHAIN SECTOR IN FMCG(FAST MOVING CONSUMER GOODS) INDUSTRY IN
India is reckoned to be amongst the largest economies of the world because of the immense purchasing power of the people. The FMCG companies are aligning their supply chain to meet the market demand and serve according to the needs of the customers in the country.
72 Pages(18000 words)Dissertation
Impact of advertising and branding on consumer buying behavior for automobiles industries in india
Research Methodology 28 3.1 Introduction: 28 3.2 data and sources 31 3.3 research approach 32 3.4 methodological framework 32 3.4.1 Sampling frame 33 3.4.2 Sampling Technique 33 3.4.3 Sample size 37 3.5 Conclusion 37 4. Findings and Analysis: 37 4.1 Introduction: 38 4.2 Presentation of Empirical results and interpretation: 38 4.3 Analysis of result 49 4.4 Conclusion: 54 5.
48 Pages(12000 words)Dissertation
Co-Branding in the Fashion Industry
Given the popularity of co-branding within the industry, the assumption is that collaboration positively translates into an increase in revenues for the brand partners. This study sought to investigate this assumption and in so doing, identify the determinants of successful versus unsuccessful co-branding ventures in the fashion industry.
52 Pages(13000 words)Dissertation
Let us find you another Dissertation on topic The role of advertising and branding within the laptop industry and its effects on consumer purchase decision in Leeds(united ki for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us