The role of advertising and branding within the laptop industry and its effects on consumer purchase decision in Leeds (United Kingdom) Laptop vendors are highly focusing on branding and advertising to remain competitive in the industry. Hiam (2009, pp.90) argues that only the most creative advertisements attract the attention of consumers and sketch a permanent mark on the attitudes of consumers…
Download full paperFile format: .doc, available for editing
Download file to see previous pages
Therefore, the combined role of advertising and branding appears to be more visible in case of most of the products. Liu (2007) has found a positive relation between branding and consumer purchasing decisions for laptops. Significant level of brand awareness for a specific brand will improve the purchasing behaviour for that laptop brand because it influences the consumer decision making process especially on the information search stage of customer (Liu, 2007). The effectiveness of branding in laptop industry is evident from the leading sales of branded laptops. Development of Dell in Malaysia had positive influence of brand image of Dell in Malaysia as its enhanced brand recognition therefore; companies like Acer and HP also have a chance to compete with Dell by increasing their brand recognition (Ghajarzadeh, 2010). Laptop manufacturers usually use informative advertising to make the consumer aware of the product specifications thereby, influencing the purchasing decision of consumers. PC companies adopt advertising media to influence high-income households and top companies are involved in higher than average advertising and generate higher than average revenues (Goeree, 2004).
...Download file to see next pagesRead More
Cite this document
(“The role of advertising and branding within the laptop industry and Dissertation”, n.d.)
Retrieved from https://studentshare.org/other/1419341-the-role-of-advertising-and-branding-within-the
(The Role of Advertising and Branding Within the Laptop Industry and Dissertation)
“The Role of Advertising and Branding Within the Laptop Industry and Dissertation”, n.d. https://studentshare.org/other/1419341-the-role-of-advertising-and-branding-within-the.
British Fashion Council (2011) has said that the value of online sales of fashion industry has reached up to 4.3 billion pounds in the year 2011. This industry is characterized as having a diverse customer base (consumers have different needs and wants), and brands that are targeting different customer segments.
Currently, the world has experienced the high level of companies’ diversification as multinationals try to spread production risks to different parts of the world. According to Talloo (2007), this is due to increasing rate of globalization which has led to opening up of boundaries and liberalization of the global markets.
The author states that the question of cultural considerations in advertising comprehends more than the profit motive and the maximization of sales. It includes aligning the entire marketing effort with the values and norms of the society. The observance of ethical business precepts is inseparable from the advertising campaign.
The discussion commences with a statement of the goals of the research and the research techniques available for the research being undertaken. The research techniques used and the corresponding rationale are elucidated. Finally, the method of data analysis is explained, and a summary of the methodology ends the chapter.
This is carried out through the one-way analysis of variance (one-way ANOVA). The next portion then uses linear regression to ascertain which demographic variables significantly predict the ratings given made for each statement. These results are then analysed side by side with those yielded from past literature.
This paper deals with stress management in an organisation. This paper intends to focus upon organisational stress. It contains the reasons and causes for stress in an individual followed by different models that can be used for stress management.
With this concern, the paper focussed on the laptop market of Leeds in the UK. Research Methodology: The research process was based on a qualitative approach considering the fact that most of the concepts related with brand loyalty and advertising are observed to be qualitative in nature.
India is reckoned to be amongst the largest economies of the world because of the immense purchasing power of the people. The FMCG companies are aligning their supply chain to meet the market demand and serve according to the needs of the customers in the country.
Given the popularity of co-branding within the industry, the assumption is that collaboration positively translates into an increase in revenues for the brand partners. This study sought to investigate this assumption and in so doing, identify the determinants of successful versus unsuccessful co-branding ventures in the fashion industry.
52 Pages(13000 words)Dissertation
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Save Your Time for More Important Things
Let us write or edit the dissertation on your topic
"The role of advertising and branding within the laptop industry and its effects on consumer purchase decision in Leeds(united ki"
with a personal 20% discount.