McDonalds Marketing Integration - Essay Example

Submitted) McDonalds Marketing Integration Mcdonalds had started small in San Bernardino, California. However, with its clever and creative Advertisement, Mcdonalds was able to dominate the fast food chain all over the world. Because of the emotion integration in its advertisement, it had touched feelings of many customers. Personally, I have been to several places in the Philippines and China with Mcdonalds as my favorite fast food chain. I have seen and heard of many Mcdonald advertisements in these places that touched my feelings.

One is their advocacy of charity where they place a collecting can for generous customers to contribute their coins. This had touched my emotions because they have the heart for the needy despite their fame and success. Another is their inclusion of toys as one of the “come on” for customers with children. Their famous toys encouraged my kids to even promote the toys among their playmates. This is supported with the study of Story and French (p 1) where they explained that such strategy develops an early and positive relationship of young children with the fast food chain.

Mc Donald advertisements are using marketing integration. However, they do it cleverly that it is not so obvious for the customers. Their advertisement is focused on the society’s needs thus their products are always in demand making their customers loyal to them. References Story, M., & French S., International Journal of Behavioral Nutrition and Physical activity. 2004. Print. Retrieved April 9, 2011 from www.ijbnpa.org/content/1/1/3.