What is the distribution channel? Discuss the role of advertising in the marketing process? Introduction Marketing process includes a list of activities or components that are to be completed in order to create demand and awareness of a particular product…
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Efficient distribution channel is essential for every business as it allows smooth movement of the product from producer to the final consumer. Majority organizations make use of intermediaries including retailers, sales persons and wholesalers to sell their product to the final consumers. In my view, the best way of getting your product to the market is through having your own distribution channel. Advertising through internet will certainly help increase sales and reduce cost. Dell Computers, without any third party’s assistance has been selling its product through internet and is quite successful. There is a possibility that the third party’s involvement in the distribution might disrupt availability of the product to the customers on time due to hoarding or personal benefits or even might result in inability or failure to meet the targets. Role of advertising in the marketing process Advertising is basically a marketing communication channel through which a product is communicated to the target consumers. Today, media has advanced so much that the message can be disseminated throughout the world in seconds. Hence, the role of advertising in the marketing process has also increased world-wide.
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(Distribution Channel Essay Example | Topics and Well Written Essays - 500 Words)
“Distribution Channel Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/other/1414721-distribution-channel.
Retail Mix for a Start-Up Retailer 7 2.1. Overview of the Business 7 2.2. Physical Elements 7 2.3. Merchandising Management 9 2.4. Pricing 10 2.5. Promotion 11 References 13 1.0 Conflicts that May Rise Within the Distribution Chain of Fashion Wholesalers 1.1.
This research will have to analyze the wants and needs of the customers to facilitate penetration as a pricing strategy. According to Armstrong and Kotler (2008), market penetration is a strategy used by companies that are growing. The main reasons as to why the company in the question chooses market penetration are that this strategy increases sales and reduces the risks involved in the new market.
The above was just a very basic exemplar of the Distribution Channel, which was sort of within the juvenile grade. We would further discuss about the Distribution Channels meticulously within the latter segments of this report; as that example was just to clear a basic concept whilst ascertaining the lofty significance of the 'Distribution element' of the Marketing Mix concept.
Companies, which use both direct and indirect marketing channels, have hybrid marketing channels.
The trend towards hybrid marketing channels began in the 1990s and they are now being extensively used in industries like textiles, office supplies and metal fabricators, apart from computer-related industries (California State University, 2002).
From the manner by which the public are informed about products, how payments are tendered to the provision of after sales services – the opportunities are certainly very promising. In the electronic exchange many of the stages and
The author states that the marketing management group consists of the brand manager, assistant brand manager, and a brand assistant. The responsibility of these is the development of the marketing strategy including any reformulation or line extension options. For the company to maintain its level of success, it ensures that it meets its goals.
If the company chooses to make use sales representative, then much of the company's focus should be on training the salespeople to effectively distribute the products to a wide range of customers. If the company chooses to rely on direct mail, then it will be essential to obtain reliable email contacts and have effective call-centers.