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Distribution channel - Essay Example

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What is the distribution channel? Discuss the role of advertising in the marketing process? Introduction Marketing process includes a list of activities or components that are to be completed in order to create demand and awareness of a particular product…
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Distribution channel

Download file to see previous pages... Efficient distribution channel is essential for every business as it allows smooth movement of the product from producer to the final consumer. Majority organizations make use of intermediaries including retailers, sales persons and wholesalers to sell their product to the final consumers. In my view, the best way of getting your product to the market is through having your own distribution channel. Advertising through internet will certainly help increase sales and reduce cost. Dell Computers, without any third party’s assistance has been selling its product through internet and is quite successful. There is a possibility that the third party’s involvement in the distribution might disrupt availability of the product to the customers on time due to hoarding or personal benefits or even might result in inability or failure to meet the targets. Role of advertising in the marketing process Advertising is basically a marketing communication channel through which a product is communicated to the target consumers. Today, media has advanced so much that the message can be disseminated throughout the world in seconds. Hence, the role of advertising in the marketing process has also increased world-wide. ...Download file to see next pagesRead More
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