Businesss Current Strategies of DHL - Essay Example

As indicated in Customer Service Ratings, the organization’s diverse customers were reported to relay poor customer service because of incidences of late deliveries, high prices, and difficulty to access corporate personnel to address their inquiries and complaints (Customer Service Ratings, 2011). 

            In examining the external environment, there are opportunities to improve service through intensifying security measures during transport deliveries of packages through state-of-the-art technologies (DHL: High Value, par. 9). Finally, threats faced by DHL come in terms of increased competition from FedEx, UPS, and other global express transport and logistics organizations.

1. A statement describing one of the business’s current strategies

DHL’s current strategies focus on enhancing the competitive advantage of the corporation through providing incentives to personnel and by employing “cross-functional teams around the world to plan, design, and manage facilities” (FAI, par. 4).

1. The goal for the business to achieve in 2 years

Consistent with the mission of the organization to be a leader in logistics the

world over, the goal is to strategically position its growth in emerging markets to sustain market leadership.

1. Statement to implement the proposed strategy

The proposed strategy is proposed to be implemented through collaborative efforts

from management and personnel in enhancing strengths and capturing opportunities; as well as addressing threats and correcting the weaknesses that were identified.