Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Case Study (Business Research Methods) - Essay Example

Comments (1) Cite this document
Case Study (Business Research Methods) The three key decisions faced by Joe are his key question: What markets in the United States hold the most promise for a new coffee shop? What type of location is best for a coffee shop? What is it that makes a coffee shop popular?…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.4% of users find it useful
Case Study (Business Research Methods)
Read TextPreview

Extract of sample "Case Study (Business Research Methods)"

Case Study (Business Research Methods) The three key decisions faced by Joe are his key question: What markets in the United s hold the most promise for a new coffee shop? What type of location is best for a coffee shop? What is it that makes a coffee shop popular? (Case study 73). The key deliverables or main objectives of the research are to study coffee shop market in the United States: locations of great demand for coffee shops, business techniques to attract more new customers, etc. Coffee shop is not something new in modern business. Thus, there is no need in explanatory research. There are definite questions Joe has to answer in the process of his research. He has already done a previous research in the Internet and found some articles comparing and discussing taste of coffee from Starbucks, McDonald’s, Dunkin’ Donuts, Burger King and other smaller local coffee shops. However, not all of the studies found by Joe are relevant. The first study done by only one person, who purchased different types of coffee revealing his point of view about their taste and prices, is rather irrelevant. Such kind of information is neither objective nor representational. It cannot be regarded as a serious research after all. Moreover, since McDonald’s was best in this study, it can be claimed that it’s just pro-McDonald’s mini-campaign. The second study on the best-tasting coffee is interesting to read, but does not represent a great value. One and the same type of coffee can be prepared differently and, thus, have a different flavor. I think the last study is the most relevant and representational. A sample of 50 interviewed consumers of St. Louis, Missouri represents tastes and preferences of the locals regarding coffee and tea experiences. Joe has to take into account the methods used for the research in considering the coffee taste studies. A point of view is not a study as I have already mentioned above. Since, Joe’s problem is defined, his problems with coffee shop business is half solved. He clearly understands what kind of business he wants to do. Defining the research objectives (or the questions of the case study) is the first step of Joe’s research. Since there is no perfect research design, Joe can consider employing several designs for his business research. He has to work out a plant of this research determining sources of information (in addition to Internet which he has used already) and the design technique. Since Joe is only beginning his business, I think it would be difficult and expensive to carry out an experiment. So, a survey would be a more appropriate design in this situation. Besides, the beginning businessman will have to determine sampling methodology, the schedule and the cost of his research. Sampling can be done in the process of the research, when a certain number of customers is questioned or interviewed. Data can be gathered both with the help different available studies and in the process of carrying out a survey. After a certain amount of data is gathered, Joe will be able to see the picture of his future business clearer and to analyze the situation answering questions he has had before starting his business. The final stage of research process is formulating the conclusions, which will answer the questions asked. Obviously, American consumer preferences are not and cannot be the same. The USA is a big multinational country, which already implies notion of diversity. Different ethnicities have different tastes and, thus, beverages preferences. Joe has to decide in what state or what part of the country he wants to set up his business in and only then to start his marketing research in that area. Joe Brown is a market research with 30 years of experience, so there is no need to hire a consultant, as he can do the research himself. At the same time, however, if Joe plans to carry out a serious research project, a professional assistant would be a great help to him, because it will enable a faster and more effective carrying out of the research. Works Cited “Case 4.1 A New “Joe” on the Block”, pp. 73-74 from Business Research Methods, 8th edition, by Zikmund, W.G., Babin, B.J., Carr, J.C., Griffin, M. 2009. Read More
Cite this document
  • APA
  • MLA
(“Case Study (Business Research Methods) Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved de
(Case Study (Business Research Methods) Essay Example | Topics and Well Written Essays - 500 Words)
“Case Study (Business Research Methods) Essay Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
anastacio13 added comment 9 months ago
Student rated this paper as
Wonderful work done on the %topic%. I think it is the best essay I have seen so far.

CHECK THESE SAMPLES OF Case Study (Business Research Methods)

The Business of Highseas UK

... Rewarding Highseas: Part Introduction Highseas UK started as a publishing company which produced amagazine for the shipping industry and has now diversified into several different industries related with the shipping business. With this growth and the addition of new employees across several different departments, the human resource management function of the company has suffered tremendously creating morale issues, retention problems and difficulties in reward management. A full analysis of the situation is required before recommendations can be made for improvements in the system. The Current System The current situation at the company represents a small to medium sized company since it has fifty-six employees split into four...
13 Pages(3250 words)Case Study

Strategy and Business Performance in Ryanair Industry

Transport accounts for over 10% of the EU’s GDP and employs nearly 10 million people. Transport also helps to bring Europe’s citizens closer together, and the Common Transport Policy is one of the cornerstones of the Single Market Of all the different transport modes, air transport has shown the largest increase in passenger volumes over the last 20 years. Expressed in passenger/kilometers, air traffic has increased by an average of 7.4 % per year since 1980.

Ryanair has a simple business strategy: make travel affordable with low fares thanks to basic service, without frills. This concept, experienced first in the US in the early fifties, gave birth to one of the biggest success stories of the last 20 years...
7 Pages(1750 words)Case Study

ITT Cleaning Services: A Business Profile

In a competitive industry inundated with corporate cleaning giants, ITT has managed to capture the attention of the busy London consumer, appealing to human psychology as a means to promote convenience as priority number one. 

ITT appears to understand the consumer profile, perhaps drawing on Abraham Maslow’s renowned theory of human motivation, so as to appeal to their physiological needs for stress reduction when attempting to juggle business, family, and the responsibilities of household maintenance. Unlike their competitors, which routinely focus on value-driven strategies and product upgrades through R & D investments, ITT has found a connection by sympathizing with the hectic consumer and providing...
12 Pages(3000 words)Case Study

Canadian Corporate Business Law

This was done by virtue of a loan to Ashley in the sum of $300,000 providing Temper with a first mortgage against the suite.
Two politicians invest in Temper, Stefan di Yawn who invests $500,000 in respect of 500 Class A shares and Bob Eh invests $100,000 for 100 Class A shares. In order to secure these investments, the politicians take a security interest in Temper. Shortly after the company experiences some difficulty beginning with Angelina who is photographed spitting on the sidewalks which gets the attention of politician Hillary Squinton who ran her campaign on a clean sidewalks platform. She initiates action against Angelina by taking the matter up with Spitting on Streets Board chaired by Angelina’s boyfriend Br...
11 Pages(2750 words)Case Study

Business Operations of Starbucks in China

“Starbucks opened its first store in Hong Kong in May 2000 and currently has 51 stores. Guangzhou opened in August 2003 and has 12 stores in Southern China, including six stores in Guangzhou and six stores in Shenzhen (BNET).” Starbucks has entered the Chinese market through joint ventures with companies like Mei-Xin and Macau. The company in order to strengthen its operations and brand image in the country has recently decided to extend the term of the joint venture agreement made with the above-mentioned companies. “As part of the transaction, Mei-Xin (International) Ltd., will also acquire a 30 percent interest in a joint venture to operate Starbucks stores in Chengdu (BNET).”

Apart from the a...
6 Pages(1500 words)Case Study

Globalization and International Business: Starbucks Corporation

The Small Business Encyclopedia defines globalization as the process by which the economies of countries around the world become increasingly integrated over time. This integration occurs as technological advances expedite the trade of goods and services, the flow of capital, and the migration of people across international borders (globalization,
The shreds of evidence of globalization are all around us. For example, Hill (2005) cites an example of an American driving a car designed and produced in Germany that was assembled in Mexico from components made in Japan fabricated by Korean steel and Malaysian rubber. The car is filled with gasoline from oil pumped from off the coast of Africa, at a service station o...
12 Pages(3000 words)Case Study

Internal and External Environmental Analysis for the Bakery Business

Liberalization of foreign investment and technology policy of the government is supportive of establishing industrial units in the country.

Threat: The UK food regulatory authority is planning to enforce the EC Regulations relating to food labeling. The labeling requirements under the new regulations will affect the food industry as the suppliers will be legally obliged to disclose the GM content of foods to the caterers. Thus business firms in the bakery industry also will be effected through the exclusion of flexible manner of labeling arrangements in the case of flour confectionery involving GM Soya or maize. (Genetically modified and novel foods (labeling) (England) regulations, 2000).

Trend: The new subs...
6 Pages(1500 words)Case Study

Evandale's Business Plan

Evandale’s mission would have a strong impact on the company’s later brand development.
When a company determines its mission and its vision, it needed to determine its objectives to accomplish that vision. I did not see the objectives—where the company was heading through in the presentation. A clear objective would have enabled me, as an audience to also picture where the company would want to go and would serve as the benchmark for me to assess the later strategic choices the company would state in the presentation.
According to the slides, the potential demand for caviar and the sturgeon products are “100x” bigger than the current supply. I would have wanted to see a reliable source for...
7 Pages(1750 words)Case Study

Business Law: Business and Society

...In order to critically analyse the ethical issues raised in one of the four cases studies given, it is imperative to begin by defining the concept ofethics so as to gain a clear understanding of the whole concept. Basically, the term ethics is primarily concerned with distinguishing between something that is good and bad in the way individuals behave. On the other hand, business or organisational ethics refers to the values, principles and standards that operate within business and these attempt to make a distinction between something that is morally good from bad (Rossouw 2004). The concept of business ethics mainly derive from the value system obtaining from a business set up. Basically, values are described as the “essential...
6 Pages(1500 words)Case Study

Business Management

Advertising to Children: In developed nations such as the United States and France, there are rules that manufacturers have to keep abiding by in order to be allowed to continue to operate. In these nations, there are nationally regulated organizations that also insist that manufacturers should only create advertisements that are based on actual truths. However, many organizations have been able to find ways of flouting these rules. Some extend their advertisements to unregulated forums such as the internet. According to Doraszelski and Markovich (2007), most children are reached by advertisers that use the internet to pitch their products. In most cases, children may not be able to comprehend manipulative images or exaggerated st...
6 Pages(1500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Case Study (Business Research Methods) for FREE!

Contact Us