Case Study (Business Research Methods) The three key decisions faced by Joe are his key question: What markets in the United States hold the most promise for a new coffee shop? What type of location is best for a coffee shop? What is it that makes a coffee shop popular?…
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Thus, there is no need in explanatory research. There are definite questions Joe has to answer in the process of his research. He has already done a previous research in the Internet and found some articles comparing and discussing taste of coffee from Starbucks, McDonald’s, Dunkin’ Donuts, Burger King and other smaller local coffee shops. However, not all of the studies found by Joe are relevant. The first study done by only one person, who purchased different types of coffee revealing his point of view about their taste and prices, is rather irrelevant. Such kind of information is neither objective nor representational. It cannot be regarded as a serious research after all. Moreover, since McDonald’s was best in this study, it can be claimed that it’s just pro-McDonald’s mini-campaign. The second study on the best-tasting coffee is interesting to read, but does not represent a great value. One and the same type of coffee can be prepared differently and, thus, have a different flavor. I think the last study is the most relevant and representational. A sample of 50 interviewed consumers of St. Louis, Missouri represents tastes and preferences of the locals regarding coffee and tea experiences. Joe has to take into account the methods used for the research in considering the coffee taste studies. A point of view is not a study as I have already mentioned above.
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“Case Study (Business Research Methods) Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/other/1411998-case-study-business-research-methods.
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As such, both theories work quite well to explain behavioural intent, as well as to predict both human behaviour and attitude (Ajzen 1980). The general idea behind these theories is that certain actions are viewed in certain ways by certain people, and their perception of that action in concert with existing social norms in turn dictate how likely they are to follow through with it.
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In this regard, the case studies are relevant in providing in depth information regarding such issues that were covered in such studies. A research may focus on several entities within the field of study.
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