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As your Marketing Manager, it is my mandatory duty to see to it that our Supermarket maintains our existing patrons and brings in more new customers. To do so, we have to be competitive with the other supermarkets in the bloc. One of the major requirements for this is to be competitive not only in the marketing products and strategies but also in the quality and responsiveness of our supermarkets’ rendered services to our customers which must be with a touch of world-class standards.
To attain continuous patronage from our customers, the supermarket has to meet the level of expectations of our customers. One of the more critical elements required to improve the services of a Supermarket is to implement a set of codes of ethics that will be adhered to by all personnel groups from top to bottom. What is this set of codes of ethics?
These are standard policies and standard procedures that will “guide the organization to steer conduct, both for the organization itself and its employees, in all their internal and external business activities” (Code of Ethics, 2005). This is healthy in the system of any organization as it would “signal to the suppliers, patrons, bankers, traders, government, among others the supermarket's expectation from them and vice versa. This would also be a good strategy to enhance the supermarket’s reputation and achieve an excellent culture that would strengthen public confidence in the organization” (Code of Business Ethics, 2010).
Finally, the monitoring of operations, security, and accountability become more effective with the adoption of a code of ethics. What should be the coverage of a set Code of Ethics for our Supermarket? In an outline form, here presented below is the coverage of the proposed Code of Ethics. Attached is the detailed initial draft which is subject to scrutiny and further discussion.
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