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Data warehouse - Essay Example

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How information systems have revolutionized the way businesses have been operating lately stands at the focus of this paper. The author of the paper has actually summarized the benefits of information systems in the field of business automation and reengineering, customer relationship management, building IT enabled city infrastructures and use of data mining in business analytics…
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Data warehouse
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How information systems have revolutionized the way businesses have been operating lately stands at the focus of this paper. The author of the paper has actually summarized the benefits of information systems in the field of business automation and reengineering, customer relationship management, building IT enabled city infrastructures and use of data mining in business analytics. The content of the paper comes from four books reviewed by the author and primarily serves the purpose of delivering fundamental knowledge of the topics which are gaining immense importance today (Gray 2001). The target audience of this paper are mostly scholars and researchers who could get basic information and clear definitions of topics mentioned above. From a succinct summarization to probable benefits and the gist of the books’ content, the paper is more like an abstract or preview of the books than a research or analytic paper. As such, the paper do not come in handy and useful for people who wish to gain deeper insights into information systems and their implications in business scenarios. For this purpose, they can get well informed through the books mentioned in the paper. Regarding the books reviewed, it can be said that they are reliable and must be containing valuable material on data mining, CRM (Customer Relationship Management), IT and BPR (Business process reengineering). The publication houses of these books are McGraw Hill and Prentice Hall which itself signify quality and authenticity of the content. The author has also reviewed contemporary books which show that the author keeps in touch with the latest know-how of the business market. The paper definitely is a very good descriptive piece in terms of definition and concept building. Benefits are properly defined and explained of each scenario but the author lacks in adopting a critical approach to review and delivers mostly positives of all. There are no shortcomings defined or challenges mentioned which weaken the purpose of the paper as a complete review of the books. Everything can be found in the books but when the author is reviewing them, he should also discuss the disadvantages covered by books’ authors to present a completed picture of the concepts and their applications. He further fails to identify the sectors or industries which can make use of such information systems. He talks of data mining and warehousing and lists their benefits, but did not give any sound application of this tool in any of the insurance, banking or other industry to let the reader know and understand why to refer to the book. Readers generally prefer a book which contains an optimum mix of theory and practical approaches. Theoretical aspects have been well covered but no space has been given to the real-time applications of such tools in business scenarios which could actually encourage the reader to look for these books and read them. This fails the purpose of book reviewing to a certain extent. All in all, the paper is written in a very coherent manner with use of simple English and bullets to highlight major points and benefits of each. The paper is well categorized also which do not create any confusion regarding discussion of topics. However, only pros have been talked about in the paper, leaving the cons entirely. The paper could have been made better if it analyzed the challenges. The paper was written in the year 2001 and it could have gained more relevance today also if it incorporated some pitfalls and future threats. Then it would have been easier to correlate it to the present times and judged how beneficial these tools have been to businesses in general. Work Cited Gray, Paul. New Visions. 2001. Read More
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