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Nestle - Essay Example

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Nestle Nestle (http://www.nestle.com) was founded in 1866 by Henri Nestle in Vevey, Switzerland, where its headquarters are located. Nestle’s beginnings began with the legendary Henri feeding his formula to a premature baby boy whose ailing mother was unable to feed the child…
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Download file to see previous pages... Nestle’s Nescafe, the leading coffee brand, is drank in almost every country and the company owns scores of other household names, including confectionery such as Kit Kat, Smarties, Yorkie and Aero along with Perrier water, in the UK. Hot Pockets in the US, Baeren Marke in Germany, Mucilon in Brazil, Orion chocolate in Czechoslovakia and Slovakia and Maggi seasoning in Asia are among its well-known brand names. (Johnston) The past two years has seen Nestle’s Maggi ready-mix seasoning targeting Asian ethnic cuisine with mixes for sautees, broths and others. The new Cranberry Raisenets was launched in March last year as an addition to the Nestle Raisinets family. To take care of distribution Nestle has 406 subsidiaries and offices in 104 countries and joint ventures with Coca-Cola, General Mills, L'Oreal and Fonterra, not to include several other corporations not as large (“Nestle SA: Who, Where, How Much?”) Nestle aggressively promotes its products and is highly visible in energy drinks and supplements for athletes. In developing countries where it sources some of its raw materials, Nestle is highly visible in events which build up the goodwill and image it has established over the decades of doing its businesses. Nestle’s Milo in Asia has built a solid image as an energy drink indispensable in the growth of young aspiring athletes. ...Download file to see next pagesRead More
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