Marketing Plan for Pizza Restaurant Located in Riyadh - Essay Example

Observing competitors’ plans, market segments, customers' attitudes to them, and strengths can help a business to understand how to structure its markets (Bangs, 2002, p. 61). Major competitors of Pizza Restaurant are other Hotels, Restaurants, and Resorts in nearby cities. Out of them, Eat-Fresh is a large-scale restaurant, providing greater facilities like dancing and entertainment for customers, that has a customer base of around 2000 people per day. It has adopted various promotional strategies.

Hotel Zigzag also attracts more than 1500 visitors a day and serves multicultural food to people who reach there from various parts of the world, and has been successful with its customer-focus strategy. Al-Raid and Hill-View are two other competitors, attracting 500 to 100 visitors a day, who provide a variety of amenities to facilitate entertainment, with their customer-loyalty strategies. 

More than 60% of the people are rich hippies and they are very likely to spend their time in restaurants, not only for their hunger but also meet their entertainment purposes. As most of the ohe customers prefer spending on leisure and entertainment at restaurants, the Pizza restaurant has growing opportunities to target these customers and grab a slice of this significant market environment. Answer to Question 3 Though there are no major changes in the demographics, lifestyles, and cultures of people staying in Riyadh, it is very likely most men are very likely to spend their time out of their homes and they approach hotels and restaurants for both their hunger and entertainment.

King Fahd road in Riyadh has become a major city attracted to business and many businesses prefer to locate near to head office on King Fahd road. There are huge malls, large-scale retailers, and large business towers, that attract a significant portion of the Saudi population, especially the richest hippies (Mobile Reference, 2007). Pizza Restaurants will be able to target these groups and convert them into loyal and long-term profitable customers. Answer to Question 4 As it is a restaurant providing food and related services, its products and services are very less likely to be impacted by any technological or political changes in Saudi Arabia. There are many fast food businesses around the city, and they facilitate fast food with the help of advanced technology, but the same can be adopted by Pizza RRestaurantsas well.