My VALS Category As per the results of VALS Survey, I am primarily targeted in the ‘Experiencer’ group. Characterizing the ‘dominant’ traits of a self-expressive, passionate, lively, and young outdoor person, I believe I fit well to the category. This is further particularized by my secondary VALS type that I have been placed in i.e…
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secondary type). The survey results truly fit my consumption preferences. I love to have variety of fast-foods and spend heavily on energy drinks specially the vigorously-imaged brands: Red Bull and Mountain Dew. I am greatly involved in the purchases of sports wears and trendy clothes. I prefer football Toes and bouncy basketball shoes over the light-weight running shoes. Nike’s achiever image and Adidas’ trendy and cool image fits my outfit choices. My interest in outdoor sports, visiting adventurous parks and venues as hiking places, and downloading & purchasing wide range of videogames reveal my sports- and adventure- oriented lifestyle. I am a regular reader of sports magazines mainly Adventure Magazine and Sports Illustrated. In terms of media choices, I watch sports channels mainly NBA, FIFA and car racing sports. I profoundly watch music TV channels and listen to radio music. My purchases heavily involve tickets for cinemas and music concerts revealing my interests in fast music and entertainment. I seek gadgets with enhanced music features and advanced tools. I am fond of buying high-tech products including iPod, iPhone, MP4 players, DVDs and DVD players, and video cameras.
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(“Marketing Essay Example | Topics and Well Written Essays - 250 words - 1”, n.d.)
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(Marketing Essay Example | Topics and Well Written Essays - 250 Words - 1)
“Marketing Essay Example | Topics and Well Written Essays - 250 Words - 1”, n.d. https://studentshare.org/other/1408129-marketing.
A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group.
The Marketing Teacher (2000) cited Barwell to expound on the term by indicating that “the marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires” (Marketing Teacher, par.
Hence marketing becomes one of the most crucial aspects of a business. Kotler et al (2007:7) has defined market as ‘a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’.
The guerilla marketing campaign of the T-Mobile company was run for five consecutive months by sponsoring near to 25 events in the local festivals, state, and county fairs. T-Mobile has very well comprehended the importance of such marketing initiatives for the company’s success by activating 5,000 new accounts at such events and organizing more than 26,000 “Mobile Makeovers” (Chipps 1).
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
It is in this reason that the proponent of this paper tries to gather information about the basic concept of marketing and the probable impacts of internet on the dominant logic of marketing. Considering that the traditional-based marketing has