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Marketing - Essay Example

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My VALS Category As per the results of VALS Survey, I am primarily targeted in the ‘Experiencer’ group. Characterizing the ‘dominant’ traits of a self-expressive, passionate, lively, and young outdoor person, I believe I fit well to the category. This is further particularized by my secondary VALS type that I have been placed in i.e…
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Download file to see previous pages... secondary type). The survey results truly fit my consumption preferences. I love to have variety of fast-foods and spend heavily on energy drinks specially the vigorously-imaged brands: Red Bull and Mountain Dew. I am greatly involved in the purchases of sports wears and trendy clothes. I prefer football Toes and bouncy basketball shoes over the light-weight running shoes. Nike’s achiever image and Adidas’ trendy and cool image fits my outfit choices. My interest in outdoor sports, visiting adventurous parks and venues as hiking places, and downloading & purchasing wide range of videogames reveal my sports- and adventure- oriented lifestyle. I am a regular reader of sports magazines mainly Adventure Magazine and Sports Illustrated. In terms of media choices, I watch sports channels mainly NBA, FIFA and car racing sports. I profoundly watch music TV channels and listen to radio music. My purchases heavily involve tickets for cinemas and music concerts revealing my interests in fast music and entertainment. I seek gadgets with enhanced music features and advanced tools. I am fond of buying high-tech products including iPod, iPhone, MP4 players, DVDs and DVD players, and video cameras. ...Download file to see next pagesRead More
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