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Individual Project Report - Essay Example

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YouTube has become a cultural phenomenon. YouTube videos become memetic crazes, water cooler conversation fodder. It appears to cut across class, race, gender and cultural boundaries, everyone using it to send videos to friends, have a laugh or communicate…
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Individual Project Report
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Individual Project Report

Download file to see previous pages... However, we can expect some of the following demographic skews in our advertising: 1. Mostly people in America, Europe and Japan will be viewing. Many areas of the Third World have intermittent Internet access and bad bandwidth, so streaming video is difficult to imagine. 2. There will likely be an additional skewing towards white middle-class viewers. 3. People interested in our campaign will likely be people of around college-going age, 18-35, interested in upwardly mobile education and professional positions. They will likely be of middle-class backgrounds. Using YouTube to reach out to the market of people online is a brilliant move for a variety of reasons. 1. It is self-demonstrating. We will be showing people how to do online advertising while we are promoting a school that does online advertising. 2. The type of people who are likely to be interested in getting into online advertising and experienced with the type of social networks used to create viral marketing are the people watching YouTube videos. A recent Super Bowl ad had advertising executives discussing how to construct a commercial, with the commercial changing as they brainstormed. It was a funny, self-aware advertisement for a car that also satirized the advertising industry. Some videos in that vein could easily be produced and could be quite funny. ...Download file to see next pagesRead More
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