8 February, 2011. Pfizer-puffery or deception: 1. Yes, the fact that Dr. Robert Jarvik is not a practicing physician does matter irrespective of the validity of the information that is conveyed to the audience through him in the ad…
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However, this does not, in any way, mean that Dr. Robert Jarvik may make assertions about subjects that do relate to, but are not an intrinsic part of what he has discovered. Not all quality products are advertised through celebrities. Keeping that in view, Dr. Robert Jarvik’s claim about the potential utility of Lipitor in lowering cholesterol level is an attempt to decline the market value of other drugs that might be just as useful, if not more, in reducing cholesterol level. 2. Advertisements should be unbiased and rational, and the decision to buy should be left up to the customers to make. Instead of relying on Dr. Robert Jarvik’s name and fame, Pfizer should support its claims with scientific data and evidence. 3. It can not be said whether a company has crossed the line between puffery and outright deception unless one personally uses the product and experiences it. If the product comes up to users’ expectations, its company would have used puffery in advertising it. In the other case, there is outright deception in the advertisement.
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(Pfizer- Puffery or Deception Essay Example | Topics and Well Written Essays - 250 Words)
“Pfizer- Puffery or Deception Essay Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/other/1407621-pfizer-puffery-or-deception.
However, sometimes companies, either deliberately, or owing to lack of conceptual awareness, resort to advertising policies that somehow tend to defy ethics and regulatory guidelines. The cases study under consideration that is ‘Pfizer- Puffery or Deception?
People trust him for his abilities. In advertisements, it is fame that matters more than knowledge. Therefore, it can be expected from advertisers like Pfizer to use big names for the promotion of their products like Lipitor, because claims made by such famous people as Dr.
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Because of this, society should be tolerant of conflicting actions and behaviors (Blackford, 2010). Pfizer scripted Jarvik’s rhetoric in this advertisement to serve as a disclaimer which explicitly stated his