Pfizer-puffery or deception - Essay Example

8 February, Pfizer-puffery or deception: Answers: Answer Dr. Robert Jarvik is abig name for the consumers, because of his unprecedented achievement of the development of artificial heart. People trust him for his abilities. In advertisements, it is fame that matters more than knowledge. Therefore, it can be expected from advertisers like Pfizer to use big names for the promotion of their products like Lipitor, because claims made by such famous people as Dr. Jarvik convince the audience in no time.

As long as the information provided is valid, truthful and scientifically justified, there is nothing to worry about if advertisers make use of famous people to enhance the sale of their products. In fact, it is a good practice because consumers would tend to believe a product that is of high quality just because of their trust in the celebrities that introduce the products to the public in ads. Answer-2: It is advisable for Pfizer to adopt more rational and approved means of support for the claims it makes in advertising Lipitor.

The best approach is to seek scientific evidence that would prove Lipitor’s role as a cholesterol reducing drug. Answer-3: Rational estimate about a company’s advertising policy can only be made by giving its product a try. Often, products come in sealed packs, and the customers can not even see if the product is the size that appears on the cover. Likewise, validity of claims made for a drug like Lipitor can only be judged through taking its full course at least once.