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Jarvik convince the audience in no time. As long as the information provided is valid, truthful and scientifically justified, there is nothing to worry about if advertisers make use of famous people to enhance the sale of their products. In fact, it is a good practice because consumers would tend to believe a product that is of high quality just because of their trust in the celebrities that introduce the products to the public in ads. Answer-2: It is advisable for Pfizer to adopt more rational and approved means of support for the claims it makes in advertising Lipitor. The best approach is to seek scientific evidence that would prove Lipitor’s role as a cholesterol reducing drug. Answer-3: Rational estimate about a company’s advertising policy can only be made by giving its product a try. Often, products come in sealed packs, and the customers can not even see if the product is the size that appears on the cover. Likewise, validity of claims made for a drug like Lipitor can only be judged through taking its full course at least once.
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However, sometimes companies, either deliberately, or owing to lack of conceptual awareness, resort to advertising policies that somehow tend to defy ethics and regulatory guidelines. The cases study under consideration that is ‘Pfizer- Puffery or Deception?
The fundamental reason for Pfizer to hire Dr. Robert Jarvik for the ad is that he is publicly known to have developed an artificial heart. The public largely recognizes his abilities because of this great contribution he has made to the world of medical surgery.
Detecting deception has taken a number of forms throughout history with one of the most recognizable being the polygraph machine, otherwise known as the lie detector. These are scientific devices designed to measure a variety of physiological conditions of a subject which are thought to spike suddenly and unconsciously when that subject is being deceptive.
In real life, however, the use of omissions, half truths, and outright falsehoods are part and parcel of most human endeavor. However, denial and deception (D&D) is resorted to as a systematic strategic and operational
Over the ages, the manner in which the companies relate with the society has been the main determinant of their success towards achievement of their long term objectives. Integration of the society needs into the companies’ policy frameworks has
The John McCain ad is considered to be a negative one against Obama as it tries to put him in bad light. In the Ad John McCain diminishes president Barrack Obama as the biggest celebrity in the world. In his ad McCain compares
For this very reason, the information at hand should not be believed. The issue of the topic does not query the truth and significance of the information in the advertising. It is more to do with the person who is connection with the delivery of
Because of this, society should be tolerant of conflicting actions and behaviors (Blackford, 2010). Pfizer scripted Jarvik’s rhetoric in this advertisement to serve as a disclaimer which explicitly stated his