Amazon versus Microsoft and Google - Essay Example

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The paper "Amazon versus Microsoft and Google" highlights that it is essential that Search Engine (A9): Rohde (2004) stated that Amazon launched its search engine ‘A9.com’ in the market while competing with similar services by Google and Microsoft…

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Subject: Other
Type: Essay
Level: College
Pages: 1 (250 words)
Downloads: 2
Author: lyla21

Extract of sample "Amazon versus Microsoft and Google"

Amazon Simple Storage Service (S3): According to Amazon Web Services (2010); S3 is an online data storage service that enables users to store and retrieve data from anywhere in the world.
• Amazon Elastic Compute Cloud (EC2): Engleman (2010) stated that initially, Amazon had started selling individual users computing resources from their own data hubs but now they are trying to compete with tech giants, Google and Microsoft, to offer the extensive cloud computing power to federal agencies.

Microsoft and Google have been in the market for offering web services over a longer period of time as compared to Amazon. Amazon has been a market leader in the field of e-commerce and has possessed the core competency in online retailing for over a decade. Hiner (2009) stated that the respective retailer company acquired technical expertise after developing the infrastructure for their online retailing service; this expertise cannot be compared or competed with the technical skills and experience that are possessed by the high profile teams at Google and Microsoft. The main objective and mission of the two tech giants have been web services or technical products whereas Amazon has always focused on the retailing business. Amazon’s shift of focus to web services will affect its position as the market leader in online retailing. Read More

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