Independent Utility of a SWOT Analysis - Article Example

Customers generally liked driving a Skoda and indicated that they needed to make no changes to the actual car. The most interesting element was that Skoda realized that other manufacturers focused on the car, despite nominal changes in performance, and that they should instead focus on the experience of the brand and intangible assets.

Microsoft
Hafner and Hibbert performed a SWOT analysis of Microsoft in 2001. Some of the conclusions were obvious: Linux and Macintosh were potential threats, Microsoft had been slow in coming to the Internet and had been beaten out by companies like Google, etc. But others were more interesting. For example: “Currency exchange rates affect demand for application/operation software and hardware, and fluctuating currencies can negatively impact revenues in the global marketplace”. Hafner and Hibbert point out that Microsoft had not done the management to protect against that kind of volatility. Read More