Nobody downloaded yet

Press release assignment - Essay Example

Comments (0) Cite this document
Summary
PRESS RELEASE

Question 1

Look at some examples. Identify three successful elements of a press release (half a page)

When companies merge, or when one company buys another company, everyone involved usually wanted to sound upbeat and confident…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93% of users find it useful
Press release assignment
Read TextPreview

Extract of sample
"Press release assignment"

Download file to see previous pages That is a key element in a successful press release. Another key element is to talk up why both companies are good for one another, how do the two companies complement each other? You need to indicate the similarities they have but also how is each the missing piece of the puzzle for the other. The final element is to tell shareholders how this will effect their bottomline. The reason people invest money in companies is because they want a return on their profit. Shareholders want to know how much money will they make from this? If all of this can be done, the deal will probably be approved. It is important to remember that how the deal is reflected in the press can have a direct influence on the price of the companies shares. Most investors get much of their information from reading business journals and newspapers. They care what reporters and analysts think. The key message from such press releases is to be very positive.

Examples:
Dow Jones- New Corp. http://www.scribd.com/doc/219699/Official-Dow-JonesNews-Corp-Merger-Press-Release
HP – Compaq http://www.hp.com/hpinfo/newsroom/press/2001/010904a.html Avaya – Silver Lake http://www.avaya.com/gcm/master-usa/en-us/corporate/pressroom/pressreleases/2007/pr-070604a.htm Intel – McAfee http://newsroom.intel.com/community/intel_newsroom/blog/2010/08/19/intel-to-acquire-mcafee Question 2 Write the press release. 350 words. Press Release For immediate Release: 12th January 2011 BHP Billiton to acquire Anadarko Petroleum for $10 billion. BHP Billiton and Anadarko Petroleum today announced that they have entered into a clear and unambigious agreement under which BHP Billiton will purchase Anadarko Petroleum shares at a price of $55.90 per share of Anadarko Petroleum common stock in cash. The transaction has been approved by both BHP and Anadarko Petroleum boards of directors. It will be a boon to investors. The combination of BHP’s global scale and financial strength with Anadarko Petroleum excellent management and oil fields will certainly enhance BHP’s ability to participate more aggressively in the oil and gas markets. Anadarko Petroleum's natural gas fields are particularly appealing as this is a fast growing sector of the energy market. This is truly a great deal. Anadarko Petroleum is one of the finest companies out there. “Anadarko Petroleum's innovative gas-capturing technology is ideal to expand BHP’s profit in this sector,” said Joe Davids, CEO of BHP Billiton. “This is going to be an excellent deal for everyone involved. Throughout the negotiations we have had the best interests of shareholders in mind.” The merger will happen soon, he said, and much of Anadarko's staff will join BHP. The new head office will be BHP's current office. The new company will be called BHP Billiton. Most of Anadarko's management will be kept on. The new company will work quickly to develop new plans and seize on new opportunities. “BHP is a world leader in so many sectors,” said J.D. McDade, CEO of Anadarko Petroleum. “It is a true pleasure to join them on this remarkable adventure. We are happy to join the BHP family. The best is yet to come.” Under the terms of the acquisition, Anadarko Petroleum stockholders will receive $55.90 in cash for each share of Anadarko Petroleum common stock that they hold at the closing of the deal. The acquisition is subject to customary closing conditions, including and not limited to the receipt of domestic and foreign regulatory approvals and the approval of Anadarko Petroleum's stockholders. There are a number of pro forma regulatory conditions which must be met. Due diligence must be completed. The transaction is expected to close during BHP’ ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Press release assignment Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/other/1405126-press-release-assignment
(Press Release Assignment Essay Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/other/1405126-press-release-assignment.
“Press Release Assignment Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/other/1405126-press-release-assignment.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Press Release
...Press Release: Writing in Computer Science TRACEF SOLVES ALL THE PROBLEMS OF FILE TRACING Group Finds Solution to File Tracing Problems It seems the file tracing problem has finally been solved. Traces were once difficult to use, and because of how they were used for one specific purpose and then unable to be used by other sources, it limited their uses. Also, because of privacy concerns and other problems, they were just not as useful as they could be. Akshat Aranya, Charles P. Wright and Erez Zadok, however, solved that problem. They invented Tracef, an easy to use, convenient, portable way of using file traces. Tracef can use files from any system, without modifying them. The files then can be...
2 Pages(500 words)Essay
Public Relations Assignment (Press Release)
...technique so that to make wider public understand that this film is not solely about “Carnivore Joe’s” but also about any other fast food restaurant in the country and even in the world. Which is more I would post several releases whose message would basically be as follows: “We have never claimed that eating only in fast food restaurants, including ours, is good for your health. We advertise “fast-food”, and we can assure you of the quality of the fast-food we provide to our customers – but who says all food in human lives should be “fast”? Please be responsible for your own health, and try to only eat fast when the time or pressure do not permit you to cook. But when you have to eat fast-food – always go for the best...
3 Pages(750 words)Essay
Press Release
...Press Release For Immediate Release June 14, 2009 Facebook helps catch alleged cat killer SOUTH MIAMI-DADE, FL---Pet owners in South Dade can rest better tonight after an alleged cat killer is apprehended by the police early Sunday morning. Tyler Hayes Weinman, a former resident of Palmetto Bay and Cutler Bay, was arrested on 19 counts of animal cruelty, plus 19 counts of disposing an animal body illegally, and 4 counts of burglary according to The Miami Herald. Weinman, 18 years old, attended Miami Palmetto Senior High for the 2008-2009 year, was arrested at a house in Coral Gables during a party shortly after midnight Sunday morning The Miami Herald reported. Witness state he did not...
2 Pages(500 words)Essay
Press Release
...Press Releases in Public Relations Press Releases in Public Relations The Entrepreneur defines press release as “a public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments” (Entrepreneur, 2010, par. 1). In another article entitled How to: Write a Press Release, Aten (n.d.) initially qualified the term to mean “a statement prepared for distribution to the media. The purpose of a press release is to give journalists information that is useful, accurate and interesting” (Aten,...
2 Pages(500 words)Essay
Press Release
...Urgent Press Release URGENT PRESS RELEASE 23/08 Contact information: Kindly use the followingcontact details to reach the chief Public Relations officer for more information on the subject. Email: pr@savethefamilycharityorg.com Phone number: 1234567890 Save the family charity organization condemns the indecent behavior expressed by the finance director. Save the family charity organization has been on the fore front in advocating for behavior change among individuals and couples. It has ensured that people get information on the value of upholding family values and ensuring the sanctity of marriage. We have engaged in behavior change activities and campaigns that have...
2 Pages(500 words)Assignment
Press Release
...Fanzplanet Connects Sports Enthusiasts for a True Fan Experience An interactive social network brings together sports fans to share everything from the tailgate to exclusive interviews during the game Bringing You Closer to the Fan Experience Fanzplanet CEO, Terry Davenport, and a cutting edge team of web designers have been in collaboration for the better part of two years to bring sports fans the ultimate fan experience. Debuting worldwide in mid-August, Fanzplanet.com is a platform that operates at the intersection of video, social media, and traditional sports journalism. While sites such as ESPN.com and CNNSI.com have foregrounded cutting edge sports news and commentary, too often these sites have neglected the true fan... Connects...
2 Pages(500 words)Essay
Press Release assignment
...Press Release Assignment Introduction A press release needs to be presentable, brief, and much of the information written should be relevant. This enables the message to reach the target audience loud and clear, and having one that does not comply with the above, means that the message may not reach those intended. In the referenced article, the press release format can be changed in order to suit the audience and also whoever is passing the message (Gorton, 2007). The first step would be to ensure that the irrelevant or redundant information is removed. This will make the press release, brief and also it will have all the relevant information that it needs of its audience (Gorton, 2007). The next step would be to ensure... that the...
1 Pages(250 words)Research Paper
PRESS RELEASE ASSIGNMENT
...Fly Away Airlines Jim Stevenson FOR IMMEDIATE RELEASE Tel: (206) 123-3567 Fax: (206) 123-3569 Email: Jimsteves@flyaway.com RESPONSIBILITY IN REGARDS TO THE RECENT FLIGHT DELAYS Fly Away Airlines takes FULL RESPONSIBILITY for Losses and Inconveniences for Mishandling the CHICAGO CITY Crisis Fly Away Airlines takes full responsibility for any loss and inconvenience experienced following the cancellation or delays of its flights from the city of Chicago on 11 July, 2014. The occurrence in the past week that led to the cancellation of 200 flights was unfortunate in every way, yet the way it was handled by the airline company was even worse. Throughout the period, insensitively, no statement was released by...
1 Pages(250 words)Essay
Press release
...Press Release Press Release International Non-Governmental Organization Offering Training to Prison Staff in Post Conflict Areas For Release September29, 2014 (Name, Title) The NGO expresses pleasure to inform the public that it, under Penal Reform Actors and activities, has initiatives to train prison staff in accordance with human rights standards. Our NGO specializes in addressing issues of security and justices in post-conflict countries. The initiative aims at transforming the prisons as well as introducing a community service as an alternative to custody. The prisons will also get an opportunity to provide optional institutions and sanction systems...
2 Pages(500 words)Article
Press release
...Ebola Virus Memo March 4th, Emergency Departments Center for Disease Control and Prevention Effective management of patients, suspected with ebola virus disease in the emergency departments is based on the knowledge of the disease signs, symptoms, past history of patients, isolation procedures. CDC guidance is grounded on the following three actions strategies: Identification, Isolation and Information. Ebola Identification starts from asking a suspected patient, whether they traveled to the places with widespread transmission of ebola in the last three weeks (21 days). The exposure criteria to check include such symptoms as headache, fever (38.0°C, ≥100.4°F), fatigue, muscle pain, vomiting, weakness, abdominal pain and hemorrhage...
1 Pages(250 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Press release assignment for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us