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Press release assignment - Essay Example

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PRESS RELEASE

Question 1

Look at some examples. Identify three successful elements of a press release (half a page)

When companies merge, or when one company buys another company, everyone involved usually wanted to sound upbeat and confident…
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Press release assignment

Download file to see previous pages... That is a key element in a successful press release. Another key element is to talk up why both companies are good for one another, how do the two companies complement each other? You need to indicate the similarities they have but also how is each the missing piece of the puzzle for the other. The final element is to tell shareholders how this will effect their bottomline. The reason people invest money in companies is because they want a return on their profit. Shareholders want to know how much money will they make from this? If all of this can be done, the deal will probably be approved. It is important to remember that how the deal is reflected in the press can have a direct influence on the price of the companies shares. Most investors get much of their information from reading business journals and newspapers. They care what reporters and analysts think. The key message from such press releases is to be very positive.

Examples:
Dow Jones- New Corp. http://www.scribd.com/doc/219699/Official-Dow-JonesNews-Corp-Merger-Press-Release
HP – Compaq http://www.hp.com/hpinfo/newsroom/press/2001/010904a.html Avaya – Silver Lake http://www.avaya.com/gcm/master-usa/en-us/corporate/pressroom/pressreleases/2007/pr-070604a.htm Intel – McAfee http://newsroom.intel.com/community/intel_newsroom/blog/2010/08/19/intel-to-acquire-mcafee Question 2 Write the press release. 350 words. Press Release For immediate Release: 12th January 2011 BHP Billiton to acquire Anadarko Petroleum for $10 billion. BHP Billiton and Anadarko Petroleum today announced that they have entered into a clear and unambigious agreement under which BHP Billiton will purchase Anadarko Petroleum shares at a price of $55.90 per share of Anadarko Petroleum common stock in cash. The transaction has been approved by both BHP and Anadarko Petroleum boards of directors. It will be a boon to investors. The combination of BHP’s global scale and financial strength with Anadarko Petroleum excellent management and oil fields will certainly enhance BHP’s ability to participate more aggressively in the oil and gas markets. Anadarko Petroleum's natural gas fields are particularly appealing as this is a fast growing sector of the energy market. This is truly a great deal. Anadarko Petroleum is one of the finest companies out there. “Anadarko Petroleum's innovative gas-capturing technology is ideal to expand BHP’s profit in this sector,” said Joe Davids, CEO of BHP Billiton. “This is going to be an excellent deal for everyone involved. Throughout the negotiations we have had the best interests of shareholders in mind.” The merger will happen soon, he said, and much of Anadarko's staff will join BHP. The new head office will be BHP's current office. The new company will be called BHP Billiton. Most of Anadarko's management will be kept on. The new company will work quickly to develop new plans and seize on new opportunities. “BHP is a world leader in so many sectors,” said J.D. McDade, CEO of Anadarko Petroleum. “It is a true pleasure to join them on this remarkable adventure. We are happy to join the BHP family. The best is yet to come.” Under the terms of the acquisition, Anadarko Petroleum stockholders will receive $55.90 in cash for each share of Anadarko Petroleum common stock that they hold at the closing of the deal. The acquisition is subject to customary closing conditions, including and not limited to the receipt of domestic and foreign regulatory approvals and the approval of Anadarko Petroleum's stockholders. There are a number of pro forma regulatory conditions which must be met. Due diligence must be completed. The transaction is expected to close during BHP’ ...Download file to see next pagesRead More
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