We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Retail Management - Assignment Example

Comments (0) Cite this document
Retail Management Contents Answer 1 3 Answer 2 6 Answer 3 7 Answer 4 10 Reference 12 Answer 1 a) Examine the profile of their main target market Charles & Keith Group is ranked as one of the marketable fashion footwear, accessories and handbags retailer. Charles & Keith with its strategy along with its unique competitive advantage, the company has managed to develop prestigious portfolio with a vast product range with geographical presence all over the world…
Download full paper
Retail Management
Read TextPreview

Extract of sample
Retail Management

Download file to see previous pages... Thus the company is dedicated to provide high quality footwear and value for money for the professionals, young and fashionable women who follow the trends according to their lifestyle needs. b) Examine how each of the four (4) components contributes to its retail atmosphere to attract the target market indentified with Question 1(a). Retailing is a visible industry and the interface which exits in between the customers and the business provides the retailer with many advantages. Many of the retailers across the globe have become essential to people in day to day living and the retailers are very keen to strengthen the relationship between individuals and stores and gain customer loyalty. A retailer’s most important task is to keep their image favorable in the minds of the target customers. Therefore in the formation of image many components are to be taken into consideration, the environment and the store plays a big role in the formation of the image in the retail outlets (Varley, 2006, p. 169). In other words the atmosphere plays an important role to attract the customers and develop an image in the customers mind. Atmosphere is termed as the summation of the physical attributes both in store and out of store of the retailer which helps to draw customers and helps in the development of brand image. Atmosphere affects the customer’s mood, target market, time spent in the store, induces impulse purchase and positioning of the retailer and relates with the strategy chosen by the retail outlet (Evans & Berman, 2003, p. 490). The basic four component of retail atmosphere includes the following, Exterior: The element which comprises of exterior includes the store fronts, entrances, the marquee, visibility of the store, display windows, design of the stores, the surrounding areas. The exteriors are as important as the interiors which help to define space and the exterior of the space provides with public interface. The outside should reflect the inside as retail stores exterior are a tant to the new and potential customer who tends to judge the sore through its appearance and might not enter if they do not like it or find it attractive enough. The exterior of Charles & Keith, Singapore contains all the elements to attract the target customers. One of the stores of Charles & Keith is located at Anchor point Shopping Mall based on Alexandra Road and provides ample parking areas for visitors (Frasers, 2008). The open entrance is accessible and inviting and helps to break down the barriers in between the stores and exteriors. The lobby increases the proportion of window display and invites the shoppers to enter the retail outlet. Figure 1 shows the mall of Charles & Keith as a part of the exteriors Figure 1: Anchor point Mall General interior: general interiors comprises of elements like flooring, scents, lighting, colors and others. It should be able to provide the customers with a comfortable and a safe environment by applying the perfect color schemes along with the materials, lighting and others. The interiors of Charles & Keith are well designed with soothing environment, proper lighting, light color and well display of shoes, accessories and bags. Figure 2 ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Retail Management Assignment Example | Topics and Well Written Essays - 2250 words”, n.d.)
Retrieved de https://studentshare.org/other/1401697-retail-management
(Retail Management Assignment Example | Topics and Well Written Essays - 2250 Words)
“Retail Management Assignment Example | Topics and Well Written Essays - 2250 Words”, n.d. https://studentshare.org/other/1401697-retail-management.
  • Cited: 0 times
Comments (0)
Click to create a comment
Retail management
A significant factor that contributes to Tesco’s business success lies behind its management’s ability to manage its supply chain system. To avoid reaching the decline stage in business cycle, Tesco decided to expand its business outside the United Kingdom.
12 Pages(3000 words)Essay
Service Operation Management: Retail & Food Industry
ew Service and its Influence on Al’s Store 12 Customer Management System 12 Conclusions & Recommendations 13 Executive summary This report is written to address some of the key issues faced by a service operations manager while attempting to introduce a new service.
8 Pages(2000 words)Assignment
Retail Management Simulation Report
This happens especially during the inception stages of a retail exercise. Like any other management task, retail management requires considerable environmental scanning, planning, implementation and control of sales activities. Such procedure management activities in retailing will ensure that enough resources are set aside in carrying out marketing activities.
3 Pages(750 words)Assignment
Hospitality Retail Management
eception and entertainment of guests, visitors, or strangers at resorts, membership clubs, conventions, attractions, special events, and other services for travellers and tourists” (online: www. answers.com). Since the field has opened up greatly, a surmise can safely be made
9 Pages(2250 words)Assignment
Retail Stategy (6)
All these changes directly influence the profitability and market position of the company. For this purpose, one should be efficient in analyzing the
1 Pages(250 words)Assignment
Retail and Channel Management
Retail exercises entail the provision of goods to end users in small quantities. On the other hand, channeling refers to the methods or procedures through which a
16 Pages(4000 words)Assignment
Retail Management Career Path Paper
It is based on these provisions that one may understand the importance of human resource department in an organization. This career is interesting due to the dynamics
2 Pages(500 words)Assignment
Retail Marketing- (Retail Audit Analytical Memos)
The address of Country Road store chosen for the analysis is: Charlestown square, Address: l02/30 Pearson St, Charlestown NSW 2290. The retail offer refers to core essence of the offering
2 Pages(500 words)Assignment
Retail Employee Management-Assignment 2_02
It gave employees the right to join and form trade unions and left little room for them to be influenced by the government and employers. President Franklin D. Roosevelt
1 Pages(250 words)Assignment
Retail Employee Management-Assignment 5_05
Therefore, the company managers or executives should focus on the issues or factors, which actually help them to retain the potential human capital at the company. Many researchers have worked on the issue of employee retention in the companies. According to
1 Pages(250 words)Assignment
Let us find you another Assignment on topic Retail Management for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us