CHECK THESE SAMPLES OF Establishing a Very Strong Brand
On top of a consumer associating a brand with quality, they also do so for other reasons like security and comfort.... This points to why building a brand is important for a company.... The strength of a brand is measurable by how fast it is recognizable and the feelings that the brand is associated with by the consumer The first branding tip is for a company to be focused and specific in order to be strong.... Rather than attempting to be a renaissance firm, the brand should be focused and should be describable in one sentence....
8 Pages
(2000 words)
Essay
Kevin Keller developed the model and hence it also bears the name Keller's Brand Equity and it involves four steps of developing a stable and strong brand in the market.... brand refers to different aspects such as name or symbol, which are aimed at outlining the product in respect to products of its competitors.... The clients, through what they speak of the product, ultimately determine the brand equity of a commodity.... In this case, the most promising products in meeting the needs of the clients have a strong value for their brand....
21 Pages
(5250 words)
Essay
The brand has been built over the years using basic principles of brand management.... That is, in 1989, Matti Alahuhta, former Member of Nokia's Executive Board, developed a marketing strategy for Nokia that focused on three key points, that were analyzed in the essay with reference to Nokia company, it's brand and products.... The researcher of this essay discusses the topic of branding and uses Nokia brand for example.... He states that Nokia's brand is now the 11th powerful brand in the world, and some marketing specialist have somewhat sarcastically recommended that maybe Finland should try to somehow link up with the brand name of Nokia to improve the brand name of the country of Finland....
9 Pages
(2250 words)
Essay
The company marketers decided to use Heineken's strong brand equity in expanding into neighboring markets and provided customers with other ways to interact with the company's brand.... According to the paper 'Heineken brand Audit', Heineken has been enjoying the positive taste of their products with their package design which manifests a night-ready uncovered design by light.... Dutch beer brand went on to unveil major redesigned bottles; no hype, no Brad Prix, and no disco trickery....
7 Pages
(1750 words)
Essay
Marketers have brought out the impact of using one brand as leverage to help expand into a different product.... This paper, Contemporary Issue - brand Extension, aims at discussing the theory of brand extension, taking Georgia Armani as an example.... The paper will deal with the basics of brands and the concept of brand extension.... A through an explanation of brand extension and its various types has also been included in the paper....
21 Pages
(5250 words)
Research Paper
The paper "Brand Building Procedures" focuses on the main stages of building a strong brand linked to a clear understanding of the consumer's behavior, supported by the real-life example of Procter & Gamble Co.... Brand development is a prime goal for the organizations in the highly competitive business environment, wherein a strong brand is regarded as intrinsically associated with numerous benefits (Keller, 2001).... As can be observed from a generalized point of view, when examining the branding strategies taken by the company, it can be observed as significantly emphasizing the visionary approach that a strong brand can have considerable influence on the customers' purchasing decision....
12 Pages
(3000 words)
Term Paper
The paper "Use of Social Media Marketing Techniques to Build brand Relationships" discusses the use of social media marketing techniques to build brand relationships by providing examples.... These underline messages are considered to be trusted as it comes from a third-party source that doesn't have connections with the company or brand.... Social media has served the customers with their own voice to respond actively towards a particular brand....
12 Pages
(3000 words)
Coursework
For a brand to be considered as a strong brand, it has to have a high salience level.... The paper 'Kit Kat and Mars Bars brand Performance" is an impressive variant of a case study on marketing.... The paper 'Kit Kat and Mars Bars brand Performance" is an impressive variant of a case study on marketing.... The paper 'Kit Kat and Mars Bars brand Performance" is an impressive variant of a case study on marketing.... When it comes to brand performance metrics, Kit Kat is performing above average and above the competition with an exception being in the category buying rate which falls slightly below the expected average....
8 Pages
(2000 words)
Case Study