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Marketing - Research Paper Example

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Marketing Introduction to Our Company The name of our company is Lean-body Diet. As the name indicates, our company produces eatables and drinks that are recommendable for everybody in general and the diet- and looks-conscious people in particular. The products we manufacture include but are not limited to low-fat yoghurt, low-fat cheese, low-fat cream cheese, low-fat margarine, and low-fat mayonnaise…
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Download file to see previous pages... Our products taste just as good as regular bakery items, if not more, and one can hardly depict that one is consuming a low-fat or fat-free item. We keep the two ranges of products as well as bakery items, namely the low-fat and fat-free separate to cater for the interests of customers with different levels of commitment to the lean-body lifestyle. Our Mission Statement To provide our consumers devastated by obesity and its negative impacts on their life with healthy alternative options of both ingredients and ready-made bakery items to help them keep and look healthy without having to compromise upon the taste and quality of the food they eat. Our Vision Statement To be a pioneer in the spread of lean-body lifestyle culture to have a positive influence on the society and fulfill our corporate social responsibility by providing our customers with healthy alternatives to the high-fat food to eradicate obesity from the society, improve the health and safety of our customers and their quality of life as a whole. Our Principles and Values We Consider Our Customers’ Needs Superior to Ours’ We have a very good reputation of excellent customer service. From time to time, our company has been adopting measures and implementing strategies to provide our customers with more comfort and convenience. Recently, we have started the home-delivery service within a radius of 5 miles from any branch that we have in any city, considering the fact that we normally open our shops approximately at a distance of 10 miles maximum from each other. Our products and services are just a call away from our customers. Achievement of the customers’ satisfaction is our prime goal, and we go to any length to achieve this. We Appreciate Diversity Considering the fact that we make part of and operate in a society which is multicultural, we appreciate diversity at all levels. This can be assessed from the fact that we have two basic lines of products, one of which is Halal and the other one is General. Moreover, our workforce is diverse. We have employees from different cultures, nationalities, regions, and religions which not only helps us understand the individualistic and collective needs of a wider population of customers, but also provides us with a way to diversify in different ways. We Value Innovation Our research and development (R&D) department works in close collaboration with universities to come up with new tastes, techniques, and products. This helps us involve in a mutually beneficial relationship with the students wherein they find a setup and equipment to conduct the experiments, and we benefit from the results they produce to take our company to the next level. We had initially started our business with making just low-fat ingredients. Over the time, we opened two distinct lines of products i.e. low-fat and fat-free, and recruited expert chefs to use our ingredients to make bakery items for our customers that they can consume without worrying about their looks, weight, and calorie-count in their diet. We Work With Integrity We have earned fame in the market for doing our business with utmost integrity, dignity, and pride. We appreciate change at all levels and make a continuous ...Download file to see next pagesRead More
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