SWOT Analysis - Research Paper Example

The airline is known for embracing inventive technology to advance the client experience. The company traces its origins back to 1932; an amalgamation with Star Air service in the year 1934 established the biggest airline in Alaska, which ultimately became Alaska Airlines. Contrasting the rest of the economy, Alaska has been experiencing increasing important revenues from oil dealings and tourism. Air travel is Alaska’s largest type of transportation due to the natural features of the region and weather.

Alaska has above one thousand airports along with 3000 avenues of landing. The airline immensely contributes to the state’s economy through air travel because Alaskan travels constitute a large percentage of overall air travelers in the United States. Alaska Airlines is committed towards offering convenient, quality and affordable air transport services to its clients as well as service to the state, nation and vast society. Values of commitment, ethics, integrity and quality govern the operations of the airline company and are the reasons behind its huge successes. II. Organizational Strengths and Weaknesses Alaska Airlines has a strong and reliable customer base in Alaska State, where it is a dominant player.

This is among the strengths that the airline company has in the sense that the company can rely on its vast customer base to expand and introduce new products, which will be readily acceptable in the market (Gates, 2006). A strong customer base is a distinctive strength because it positions a corporation so that it can operate in the market better. Customers are the essence of any company, and a reliable pool of customers who are loyal to a company is good for the firm. Therefore, Alaska airlines can benefit from its large customer base by expanding its operation to serve other regions and countries as well as introducing new services and products.

In fact, the most credible significance of this strength is that Alaska airlines can utilize customer feedback to launch its strategies and products. Alaska Airlines is a huge contributor to the economy of Alaska State – this could be another major strength of the company in the sense that it endears the airline company to the government. As a result, the airline can obtain better services. It can be considered a distinctively competent strength because it can propel the company to greater heights in the market.

For instance, the airline can benefit from government support in line with its great contribution to the economy. Alaska airline has several weaknesses, which ought to be addressed to avoid any inconveniences in the process of its business operations. The airline relies so much on the geographical and climate conditions, and a majority of its customers hail from the state of Alaska. This is considered as a weakness because should other airline companies venture into Alaska, the company may lose its market share, which is primarily based in Alaska.

The organization can minimize this weakness by expanding into other states and countries (Ritcher & Pahl, 2009). The strategy of Alaska Airlines is targeting the passenger traffic as an indicator of its corporate success. This is considered a weakness because it could trigger an organizational failure due to lack of broader strategic planning. In essence, passenger traffic is not