Start-Up Business Plan of Ameritech Corporation - Term Paper Example

Topic: Business Plan This is a start up business plan of Ameritech Corporation, a company aiming to become one of the leading providers of information technology in San Francisco, California. This plan tried to illuminate the viability of the company in institutionalizing and building a corporation amid the challenges of the market and the targeted clientele. It has a simplistic organizational structure that will be managed by an executive director. The plan also sees the significance of job analysis to ascertain that human resources hired are with proven competence and can be relied effectively as partner for business management. With clear targeted clienteles, market analysis is likewise done to have a clearer picture of the organization’s strength, weakness, opportunities and threats (SWOT). The company has a P10 million initial capital and its targets to gain comfortable and reasonable return or profit for sustainability. The business plan is its map to attain success in this business venture. Executive Summary This is a business plan of Ameritech Corporation. This business concept is developed as a start up plan and thus details business plan and its operations. Experts viewed that a business plan is a fundamental necessity in starting a venture. The plan consists of a narrative and research to ensure that company will be able to open and operate systematically with concrete understanding and context of the market. Details below discuss the nature of the company, its products and services; its targeted market; its financial plan and an initial SWOT analysis conducted as first step in scanning the market. AmeriTech company will be venturing on marketing information technology. Below is the proposed organizational structure of the company: The CEO will do all the executive functions, lead the planning and implementation and conduct the regular monitoring of the human resources. The SEO does the market analysis. The finance department will be in-charge for the financial disposition, disbursement of salary, payment of purchases and for regular reporting of financial status. It will also be liable for accounting. The marketing department will be composed of human resources, preferably those who have earned a degree in information technology course and has background on business management. They will deal with the customers on regular basis and ensure their satisfaction. The operations department will be responsible for the transportation of purchases from infotech producer and will be accountable for the quality of these products. The support technology engineer on the other hand, will ensure that they will be able to produce online or personal support to customers who suffer some problems in the utilization if the communication gadgets. These are human resources that are trained and capable of fine tuning the equipments and in repairing them in case of defects. Or, in case the gadgets are irreparable, they are those who are knowledgeable to advise customers on the best option to undertake. Company overview AmeriTech Corporation is a company dedicated in selling or marketing information technology facilities. These infotechnologies include computers, laptops, computer accessories, camera, cellular phones with accessories, telephone and fax machines. Softwares related thereto will also be sold. It is located at the heart of San Francisco, California. The company’s vision is to become a business leader in marketing quality infotechnology and other related communication products/services to improve lives, virtually bridge distances between peoples, institutions and companies. The company’s mission is to provide infotech consumers with reasonable way of enjoying quality business services, to boost its profit, and to advance the use of technology. Products and Services The company sells information technology such as computers, laptops, cellular phones, telephones, fax machines and their related accessories. It will also sell internet facilities such as routers, network security, softwares, data management automation and switches, and other related gadgets needed in mounting a virtual company. The company will likewise provide technical engineering support to effectively and efficiently respond to the needs of its customers. Support services cover security and routing services, warranty-related repairs, application management, customer collaboration, and online advises for clienteles needing technology-based explications. Market Analysis and Plan The company’s market is basically the professional, students, companies and home-based residents of San Francisco. It will also cater customers engaged in e-business thus, the opportunities are wide and hence, must necessitate human resource that are professionally capable of ensuring customer satisfaction and good in quality assurance. The company will also rely on product suppliers that are prominent of producing quality technology and those that can offer competitive prices so that the company can gain profit reasonably. Management The management will be governed by policies under corporation laws and of the security and exchange commission (SEC). It will be managed by competent executive with wide knowledge on marketing and business management. The company will also have its finance, marketing, support engineering technology, and repair and maintenance departments. The human resources will be hired on the basis of competence, expertise, professional knowledge and capacity to relate with customers. Including the executive, there will be at least 16 employees as a start. Additional workers can be hired as the need arises. The company will operate based on collaborative planning and will aim to target results based on sales quota within a specific period. They will also conduct regular monitoring and evaluation to ascertain better performance management. To enable the company to earmarked desired business outcome, it must regularly conduct market analysis, trends and to interrelate with business organizations that could support its business operations and management (Bogdan & Marinela, 2007). Financial Statement AmeriTech Corporation has an initial start up capital of P10 million. The utilization of this capital should be attuned to its business goals and proper accounting be adhered in accordance to company’s policies and by-laws. Regular financial reporting will be submitted to SEC and be posted on company’s bulletin for transparency. SWOT Analysis This is an analysis pertaining to the strength, weaknesses, opportunities and threats confronted by the management. It is significant to provide the company better insights about how this management will be able to move onward to get its targeted goals within a specific period. SWOT DESCRIPTIVE ANALYSIS STRENGTH Professional human resource and customer-centered business management; Sufficient start up capital; Business operation that is goal and output oriented; Capacity of the executive to regularly analyze the market trends and financial condition of national economy. Good business relation with the local government; Collaboration with other IT-based companies; Profit-oriented organizational culture; Use of online marketing to reach home-based customers; WEAKNESSES Possible illnesses of any of human resource; Technological evolution that support technology engineer needs to be updated constantly; Product maintenance and safety; Possible conflict within the company; OPPORTUNITIES Presence of viable market; Presence of IT based producers with competitive prices; Presence of support technology engineer for customer care and other related supports; Dependency of people on information technology for communication, business operation and for governance; Creation of community-based e-business. THREATS Existence of other info-tech companies or competitors; Forex fluctuations; Security-related concerns of the city; Socio-political instability that may affect business operations; Mismanagement of finances; Disasters and calamity Conclusion Business plan indeed logically sequence the operation of an organization. It allows the company to look at the details about how it’s going to interrelate and to integrate in the market. Using market analysis, it can also ready itself from possible market shocks and thus, prepare them better on necessary actions and responses to ensure that its human resource can be pliant with developments but still stay focused on its goals. A company that is abreast of the development of the market can readily adopt on measures to ensure that it will not suffer debilitating and limiting effects. Moreover, the plan has also provided foresight for the company on what kind of human resources that should be hired to ascertain quality assurance, customer satisfaction and effective services. It also provided indirect insight about how the finances should be managed for business sustainability. Reference Bogdan G. M. & Marinela, M. (2007). An E-business Strategy. Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 0(3), pages 64-69. Read More