We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing - Essay Example

Comments (0)
Summary
Question 2. Examine the extent to which multi brand companies such as Unilever and General Foods find it easier to extend their products/brands than a single brand company such as Adidas or Nike do.  Multi brand companies such as Unilever and General Foods finds it easier to penetrate in the market due to various reasons, which are associated with effective marketing…
Download full paper
GRAB THE BEST PAPER
Marketing
Read TextPreview

Extract of sample
Marketing

Download file to see previous pages... There are various reasons, which lead to the effective marketing of certain brands than others in the same market. This paper looks at the reasons, which make certain companies such as Unilever, and Good Foods brands gain market dominance quickly than other brands such as Nike and Adidas. One main reason why companies gain market dominance quickly than other brands is the capital invested in the company. This is because these companies have enough capital obtainable to pay for set-up costs and any preliminary losses. These companies’ gains these funds from two main sources. This are from other departments of the company, such as Unilever getting the finance to fund its tea processing from the soap-manufacturing department, or in the other countries where the company has invested, such as a Unilever brand operating in the US borrowing money from a Unilever brand operating in UK. The first strategy of borrowing from a different department is known as diversification process and is usually associated with big companies. The second strategy is known as globalization of markets which results from pressures from competing companies in the same market. ...
een in history whereby the legislature enact laws which is a political strategy to develop the national economies that has provided critical protection and support to by creating barriers of entry into the market. Examples of political strategies used are the formation of many licenses, which a company has to fulfill in order to be allowed to operate in a given country. Moreover, some countries create barriers of entry in increasing the tax payable to the government by a foreign company. For instance, in Kenya, a company has to pay a tax of 30% of its total earnings in order to be allowed to operate in that country (Creamer & Neil, 2008, p.8). Furthermore, these companies benefit from excess demands, which surpass their supply. Unilever Company and Good Foods Companies deal with highly perishable goods and which are necessities. These goods enable the company to have regular demand since, for people to live they have to have the necessity as compared to the luxury goods produced by Nike and Adidas. The regular demand enables the company to have a high profit level allowing them to expand. Consequently, this company uses this profit to form a good base by investing in newer markets and developing brands, which will in turn make profit for them (Creamer, 2008, p.5). To buy a product from Nike and Adidas companies, a customer has to spend a lot of money as compared to buying a product from other sporting brands such as Puma and Umbro. By raising their products prices, these companies’ makes mistakes by becoming complacent thus allowing other big firms to develop and therefore undermine their position in the market. In addition, they allow other smaller companies such as Legea, to expand and therefore increase the competition (Hall & Mark, 2000, p.5). Besides, companies ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing
A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group.
2 Pages(500 words)Essay
Marketing
The Marketing Teacher (2000) cited Barwell to expound on the term by indicating that “the marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires” (Marketing Teacher, par.
2 Pages(500 words)Essay
Marketing
Hence marketing becomes one of the most crucial aspects of a business. Kotler et al (2007:7) has defined market as ‘a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’.
1 Pages(250 words)Essay
Marketing
The guerilla marketing campaign of the T-Mobile company was run for five consecutive months by sponsoring near to 25 events in the local festivals, state, and county fairs. T-Mobile has very well comprehended the importance of such marketing initiatives for the company’s success by activating 5,000 new accounts at such events and organizing more than 26,000 “Mobile Makeovers” (Chipps 1).
1 Pages(250 words)Essay
Marketing
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
4 Pages(1000 words)Essay
Marketing
Nevertheless, due to competition, every industry market being totally customer-oriented, the marketing of products differs from marketing of services. Again, marketing financial services
6 Pages(1500 words)Essay
Marketing
This will be followed by the example of M&S and will deal with various aspects of the company, like the macro and micro factors that impact the company and the target markets of the company
11 Pages(2750 words)Essay
Marketing
It is in this reason that the proponent of this paper tries to gather information about the basic concept of marketing and the probable impacts of internet on the dominant logic of marketing. Considering that the traditional-based marketing has
11 Pages(2750 words)Essay
Marketing
Vodafone is one of those companies which have been effectively utilizing the major types of direct marketing channels. Vodafone’s promotional strategies include advertising
1 Pages(250 words)Essay
Marketing
It is a broad term that encompasses human activities relating to the market. Thus, it could be said to be a social process through which
4 Pages(1000 words)Essay
Let us find you another Essay on topic Marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us