Name: Tutor: Course: Date: University: Tesco SWOT analysis of Tesco The strengths and weaknesses comprise of internal conditions that determine the success of the business enterprise. On the other hand, opportunities and threats refer to external conditions that shape an organization’s success…
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The personal details play a crucial role as the company can be able to link them with the purchases made in the stores. Such strength indicates that the company values their customers since they inquire for personal details about the customers. Another significant strength of Tesco lies in its workforce; the employees of the organization tend to be friendly and treat the customers warmly (John 2004, p. 105). The global reach of Tesco can also be regarded as a remarkable strength of the company; Tesco has its stores spread all over several countries, and this can be regarded as a significant achievement. The spread of the stores enables the organization to secure large customer base compared to its competitors. Reasonable prices can also be regarded as strength of Tesco; this makes the customers to flock the stores of the organization (John 2004, p. 110). Offering best and affordable prices have been central to the organization’s success. The success of Tesco can be attributed to its strengths in terms of the wide range of products dealt with by the organization. The organization spread its products to include consumer products such as CD players, music players, computers, as well as other products such as hot cakes. ...
products, which may expire; for example, products such as fruits, vegetables, salads, and sandwiches have to be sold before the expiry date (John 2004, p. 113). A look at the opportunities of Tesco indicates that the company has embraced the use of new technology in its operations. Tesco has seized the opportunities accorded by new technology as the company has adopted mass customization as a marketing strategy. The organization also offers both online and in-store shopping; therefore, customers can purchase the commodities they want at the comfort of their homes. The organization also gets favored by the EU laws due to its notable presence in the UK (John 2004, p. 118). One of the threats of the organization stems from the competition by companies such as Wal-Mart and Sainsbury. The company also faces the threat of venturing in new markets where other competitors might have established a strong market base. Possible Solutions In order to counter the challenges faced by the organization, Tesco can adopt several changes in terms of its operations. First, the organization should strive towards improving its marketing plan and making it better than it is. For example, the company can introduce virtual stores, which will enable quick delivery of products to customers. This can play a crucial role in enhancing faster delivery of the products and increasing the organization’s sales (Rothwell 1998, p. 3). Another change that Tesco needs to institute includes looking for reliable suppliers in Denmark who will supply vegetables, fresh fruits, milk, bread, and meat. This stems from the fact that it may be extremely impossible to import such products from the United Kingdom owing to the high costs, which would be incurred by suppliers. Tesco has to adapt to the various demands
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As such, the organization should embrace customer involvement through carrying out cooking demonstrations using healthy ingredients sold in the supermarket (Zentes, Morschett & Schramm-Klein, 2007, p. 81). This is one of the most important strategies proposed in Porter’s Model of strategic improvement.
Keeping them motivated is also very important and not everyone succeeds in doing so. This paper will shed light upon how Tesco is managed, global challenges and a PESTLE analysis of Tesco will also be conducted in this paper. Tesco is based out of the UK, dealing mainly with grocery items and general merchandising retail chain.
ation 9 Conclusion 10 References 11 Introduction Tesco, a multinational retailer of general merchandise, was founded in London in 1919 by Jack Cohen. Over its 93 years of existence, the organisation has expanded its operations different countries totalling 14 and where an estimated number of 500,000 personnel have been disclosed to serve millions of clientele in a week’s time (Tesco Plc: Our history, 2012).
The importance of value creation through positive stakeholder relationships has an impact of significantly increasing the profitability of a firm.The increase in environmental legislation and the emerging trends of ethical consumers,the incorporation of social responsibility in the business strategy is more of a necessity in the competitive market.
Tesco Table of Contents 1. The company 3 3. Porter’s five factor framework for competition 4 3.1 Bargaining power of Buyers 4 3.2 Bargaining power of suppliers 4 3.3 Competitive Rivalry 5 3.4 Threat of substitutes 5 3.5 Threat of new entrants 5 4. Competitive strategies 5 5.
An Overview of Tesco Company Tesco was established in 1919 and inaugurated its first store in London, UK in the year 1929. Nevertheless, over the years, the company has evolved to lead the market within the United Kingdom retail food segment. Presently, Tesco is one of the principal food retailers in the globe, running 2, 318 stores while creating employment for over 326, 000 people.
It seems like tomorrow borders between national markets will be erased once and for all, leading to the united global market - a field of battle for the customer for large corporations.
This paper analyses the strategy of Tesco, which has led the company to the position of number one retailing company in the UK.
This change in management led to a change in the leadership style as well as organizational changes which saw all the operations in the US closed down and business moving to the UK.
The external issue is on the CSR where is 2009, Tesco advertised by using a phrase used by
Tesco PLC is a Supermarket chain store located in the United Kingdom. The business was established in 1919 by Jack Cohen. The industry in which the company operates is food retail. The Supermarket provides both fresh and ready-made foodstuff that comes in varieties. The business operates in twelve countries globally with over 530,000 employees.
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