Annotated Bibliography - Research Paper Example

In the article, the author sees organizations as agent of culture in the global domain. For this reason, this article provides a first-hand understanding of culture and how managers can adapt their expansions strategies to benefit from rational global culture. Notably, this article can equip managers of organization with the necessary understanding of cultural rationalization of the global business environment. Borges, L., & Tian, K. (2011). Cross-cultural issues in marketing communications: An anthropological perspective of international business.

International Journal of China Marketing, 2(1): 110-121. In this article, two college professors discuss the role of culture and its impact on communication in global business. Borges and Tian (2011) reveal that many global cultures are focused on retaining their culture rather than accepting new culture. The article further explains why this tendency can impose extra challenge on business expanding in the global front. Indeed, this explains why many organizations must understand how culture affects their communication process in order to tailor their messages to suit the needs of the local communities.

Most importantly, the article describes how cultural values affect communication and the necessity of business to learn cultural values of foreign cultures. Boyer, M. A., & Lavalee, T. M. (2006). Globalization and local governance: Implications from Wal-Mart’s expansion. International Studies Perspectives, 7: 254–266. The article makes use of Wal-Mart to illustrate the effect of culture on expansion of business in new business environment. Boyer and Lavalee (2006) reveal that business which expands to global market often faces local forces that are not willing to trade their local culture.

In this journal article, the authors emphasize that understanding the local culture is paramount in business expansion. Written by renowned university scholars, the article serves as an example to managers on how they can face local culture and prevent failure of business as they expand to new global frontiers. This suitable article can galvanize the ability of managers to succeed in global markets. Deleersnyder, B., Dekimpe, M. G., Steenkamp, E.M., & Leeflang, P. S. H. (2009). The role of national culture in advertising’s sensitivity to business cycles: An investigation across continents.

Journal of Marketing Research, 21: 623–636. In this journal article, the author discusses the intricate relationship between advertising and culture. The authors posit that national culture can affect advertising and multination businesses must be aware of these cultural variations to adapt their advertising strategies. The article overemphasize that decisions to set advertising can affect the success of business expanding into new global markets and business must understand how culture shapes their advertising.

Written with a focus on managers and their role in advertisements, this article offers new insight on advertising in the global market. Garvin, D. A. (2004). What every CEO should know about creating new businesses. Harvard Business Review, 82(7/8), 18-21. In this article, Garvin (2004) illuminates several reasons that limit the creation of business and culture is one of them. In particular, the article faults the lack of cultural awareness as one of the proxy for business