Internet Marketing - Dissertation Example

These athletes would be like spokespeople for the shoes. Other considerations that Mercury needs to consider is whether they want to concentrate on on-line stores or brick and mortar stores, and the importance of conducting marketing research to get ahead of coming trends. These are all the concerns which have been identified by research regarding on-line marketing trends. This research was compiled by using the methodology of secondary research, which means that, as opposed to using primary research as a methodology, the actual data was collected by others.

The advantages to this are cost and time, as secondary research is must less costly than primary, and can be compiled in much more timely fashion. This dissertation will also propose an on-line marketing model which utilizes the concepts which have been revealed through the research. Introduction Internet marketing is an excellent, relatively low-cost way, for new brands to get their name out to the general public. Research shows that social marketing, if done correctly, can produce excellent dividends for companies, and specific research about Facebook shows that its demographic and reach would be an excellent place to focus the marketing plan. . Other considerations that Mercury needs to consider is whether they want to concentrate on on-line stores or brick and mortar stores, and the importance of conducting marketing research to get ahead of coming trends.

Methodology    The research method that was used was secondary data.   Secondary data is, in a nutshell, data that has been collected by others. It can be in the form of government and regulatory reports, company reports, published academic research, and internal documents produced by organizations (Harris, 2001).    The advantages of using secondary data is that it is readily available, and generally has a low cost.  (Hopperth, 2005).  This is contrast with collecting primary data, which is often prohibitively expensive.

(Brown & Semradek, 1992).  Time factors are also important, in that primary data can take years to compile, while secondary data may be compiled in a matter of months. (Hopperth, 2005).              In this case, the secondary data that has been compiled consists mainly of articles in peer-reviewed journals, as well as resources which have been compiled from Internet search sources. It is appropriate to obtain secondary sources from the Internet, as the topic is in regards to on-line marketing.

To this end, the articles which are germane to the topic are not limited to peer-reviewed articles and studies, but also more informal informative sources, such as blogs, as these may provide insights into the topic at hand. The inclusion criteria for articles are that the articles should be recent. While there are some articles which date from the early 2000s, the majority of the articles are from 2008 and later. This is important, as on-line marketing is ever-evolving, and the strategies which define the genre