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Recording labels and music marketing - Essay Example

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Behind the magic that creates the sound that moves generations, inspires lovers, and expresses the frustration of the youth is a record label that has put their energy into promoting an artist’s work. Music is an art, but it is the business of music that provides access to…
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Recording labels and music marketing
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Download file to see previous pages The art of music happens between the musician and the listener, and without either side, the artistry does not truly exist. The lubricant between the musician and the listener is the music label that opens the door between them so that the art can happen.
One of the music labels that have emerged as an independent label is Big Scary Monsters Recording Company. This UK label has been responsible for releasing the works of artists such as Andrew WK, Get Cape Wear Cap Fly, and Kevin Devine. One of the advantages of an independent label is that while it is interested in profits and business, its lower overhead and less intensive position in the music industry allows it to support lesser known artists (Baskerville 2006: 54). As an independent record label that has gained some momentum, Big Scary Monsters is in a position to promote lesser music artists while still generating revenue enough to support their promotion.
Wikstrom (2009: 17) defines the music industry as a copyright industry. The concept of the copyright is what provides the industry the methods through which to commodify music. The copyright is the way in which rights are designated so that people in the industry can get paid for the sale of a piece of music. The record label is responsible for defining and distributing the music so that it can be consumed. One of the important points that must be understood about music is that music consumption and music sales are two different concepts. Consumption is the act of listening to music, while sales is the number of times music is sold. The dilemma of the current music label is that while consumption has increased, sales have decreased (Hutchison, Allen, and Macy 2012: 1). The music label must find ways to increase revenues in an environment that has not been conducive to sales.
In this day of corporate conglomeration, the large record labels are more often a group of record labels all under the same corporate ...Download file to see next pagesRead More
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