How Do Firms in the Supermarket Industry Make Money - Assignment Example

On the other hand, most of the supermarket stores are quite small in size but they are always stoked. Most customers could find their way in since they have in mind that all the items they may wish to have are available hence increasing the number of customers and thereby making huge profits. The cool music system in supermarket industries makes customers feel entertained while carrying out their shopping. However, almost all supermarket industries provide their customers with a wide range of items at their points. This enables most customers to find their way in.

Trader Joe's came up with a unique way of promoting its business nature by producing products that were not offered initially by other supermarkets such as black rice, whole bean coffees, and sprouted wheat bread. Trader Joe later offered an extensive line of private label items with brand names such as Trader Ming’s, Trader Jose, and Trader Joe among others. All the labels were bearing the name ‘’Trader’’. This is an indication that he didn’t want to lose this title and popularity.
On the other hand, Trader Joe's stores could be found in old trip mall locations which maintained footprints. However, the nature of the prices was favorable and most of the customers could find their way in more, especially during busy Saturday mornings.

Trader Joe's also was paying its staff members more than what they were expecting including the retirement payments. Such offers could act as motives to the workers and hence could make them work open-heartedly during their time of work. Trader Joe also organized the firm to offer health care benefits to all part-time employees (Nicholas 67).

Despite all the success, Trader Joe's services attracted some imitators such as Tesco which was the third largest retailer launched some small nearby markets in the western United States. The firm drew some concepts which created competition between them (Nicholas 59).

Trader Joe on the other side did not invest in technology within the store. There were no self-checkout lanes and the flat-screen television at the counter. However, after Joe introduced private-label wines, Charles Shaw later came up with classic cheap chic. Trader Joe still had an advantage over them since he had the popularity than the competitors.

I would have invested in the level of technology by ensuring that all the self-checkout lanes counters have flat-screen televisions (Nicholas 63). I would have encouraged managers to make announcements to crewmembers via the intercom system instead of the bell.