In the paper “Commodification of Rap by White Artists” the author analyzes a genre of music that can be traced back to its African roots, and was established as an instrument that would be used to illuminate the plight of the black race. Both whites and the black have reserved a place for rap…
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Such people found discouragement in their early stages as some felt that they were not even a half black to do the rapping. Ideally, rap was a black thing. What matters in the context is how white rappers have fared in this field of music. Eminem has mastered his art far better than a number of his male counterparts. His lyrical flow, regardless of the content has been found more appealing than that of many rappers. But we should digress and consider the likes of Iggy Azalea who are not American in the first place but have seemingly been well treated in the light of rap awards. Many other rappers in the likes of Azealia Banks feel that Iggy is not in to represent rap or hip hop as she barely understands black issues (Boom). This takes us back to what would otherwise inspire Iggy Azalea to get involved in rap. Is it about the multicultural nature of the society today? Is it about talent? Wait, we should look at what comes with music industry these days. Celebrities are racking millions of dollars overnight. This element, money, has set the whole industry in motion motivating many individuals to get involved. Organizations are endorsing rappers so as to have financial returns. These are not the days when radio hosts and programmers had no place for rap as they claimed it was fad. In fact, commercial hubs have reported of increased sales after playing more rap music in their stores. The big issue is that rap has been transformed to a commodity in the market. It is being traded for money and fame.
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