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This development saw music change into an interesting artistic industry, which changed the Africans lives through the information carried in these songs. Garvey and entertainment columnists used music concerts to urge the blacks to develop the black music to another level characterised by slow and low sound beats (Titon, 199).
The purpose of advertisements included informing the public of new releases and improvement of the existing ones. This resulted to increased sales. For instance, a national dance made immense contribution to the sharp increase in record sales between 1913 -1915. (Titon, 196). The primary purpose of these records included entertainment and identifying with the music.
During the World War, more black people moved to the urban ghettos. It became evident that, the immigration did not hasten the black integration into the white civilised society, however, it emerged that two types of separatism came into existence. The black’s perspective on the establishment of the ghettos formed the belief that the ghettos should grow and become self-sustaining economic and political components. This belief developed to become the black metropolis. The Africans wanted to participate in politics and develop a society where they are recognised (Titon, 98).
The advertisement and press coverage in conjunction with capitalist forces from the recording companies defined the down-home blues in such a manner that they have accompaniment voices from the men in the studio and with the aspect of advertisement and live performances, increased the sales. However, the capitalist forces took a lion’s share leaving the artists or owners of the records poor (Titon, 211). For instance, the artist had to incur an expense for recording, copyrights and production. The recording and production companies would only give the artist travelling allowances in return. This made the capitalist rich and the artists poor.
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